Coca-Cola

SUBMITTED BY,
SADHVI G
SREEKALA S P
 Introduction

Coca-Cola ,world’s largest beverage company serves

more than 1.9 billion drinks every day.
500 brands, including Diet Coke, Coke Zero, Fanta,
Sprite, Dasani, Powerade, Schweppes and Minute
Maid.
 Problems faced by Coca-cola

Coca-Cola products are marketed and sold in over 200

countries.
Local differences concerning flavors, sugar and calorie
contents, marketing preferences and competitors faced
by the brand.
The taste of their most well-known brands will even
differ from country to country, and understanding these
local preferences is a hugely complex task.
 Collecting and analyzing huge amounts of data from
different sources to determine which of its 500 brands
are likely to be well received. 
 How AI was used!

AI algorithms in vending machines to collect the

preference of the consumers.
 Vending machines can even alter their “mood”
depending on where they are located.
Usage of AI to analyze social media .
Application of AI in securing proof of purchase for
the company’s loyalty and reward schemes. 
 WHAT TECHNOLOGY, TOOLS AND DATA WERE USED?

Collected data on local drink preferences through the

interfaces on its touch-screen vending machines.
Social media analysis using Salesforce platform. 
Image recognition technology – to find the potential
consumers.
Google’s TensorFlow technology – For purchase
verification.
 Results

More accurately understandings about the buying

habits of its billions of customers across the globe.
Product development.
Increased sales through improved social advertising.
Increased customer engagement .