About TMC

• Invented in the year 1937 by Kiichiro Toyoda.

• Tagline : “Let’s Go Places”
• Best and most reliable car company in the
world.
• Passionate in manufacturing vehicles with the
latest technology.
 Strategies used
• Maximizes profit through efficient
manufacturing approaches like JIT, TQM etc.
• Integrated Supply chain.
• Use “pull system” to avoid over production.
• Usage of tested technology to serve people
and processes , hence has a work culture of
stopping to fix the problems, but to give
importance to quality.
• Employees are trained in TPS.
• Open mind about creating new innovations-
“Work like tortoise, not like hare .”
• Humility
 Questions for the day
1) Dieter Zetsche is the CEO of :
A) Ford
B) Chevrolet
C) Mercedes Benz
D) General Motors
2) Steven Mollenkopf is the CEO of :
A) Qualcomm Incorporated
B) General Electric
C) Samsung Electronics
D) Amazon
• Identify the logo
• Identify the logo
Identify the taglines
• “Because You're Worth It”
A) Nivea
B) L'Oreal Paris
C) Maybelline
D) Estee Lauder
• “The Best or Nothing”
A) BMW
B) Mercedes Benz
C) Ford
D) Chevrolet
 Answers
1) Mercedes Benz
2) Qualcomm Incorporated
3) Lays
4) Air India
5) L'Oreal Paris
6) Mercedes Benz