MARKETING QUIZ By M Sendhil Kumar

LEVEL-1
1:  STAGE OF PLC
(I) INTRODUCTION  (II) GROWTH (III) ACCESSIBLE
 (IV) MATURITY
(V) DECLINE         (VI) ATTITUDE
A. i, ii, iii and iv

B. ii, iii, iv and v

C. i, ii, iv and v

D. All of the above

2. Market control process consists
A. FORMATION OF PERFORMANCE STANDARDS
B. PERFORMANCE APPRAISAL
C. CORRECTING DEVIATIONS
D. ALL OF THE ABOVE
3.THE MARKETING PLAN
PROVIDES BOTH
A. The vision and the cost
B. The vision and control
C. The vision and the direction
D. The vision and the post
4.WHICH OF THE FOLLOWING IS NOT
CONTROLLABLE VARIABLE OF
MARKETING MANAGEMENT?
A. Competitive Environment
B. Technological Environment
C. Economic Environment
D. All of above
 5.PROMOTION MIX IS THE PARTICULAR
COMBINATION OF PROMOTIONAL
TOOLS USED BY A COMPANY TO _____
WITH ITS AUDIENCES.
A. Plan
B. Purchasing Decision
C. Help
D. Communicate
6.WHICH IS A BASE OF
GREEN MARKETING?
A. Green house gas reduction market
B. Capital Flow
C. Online Market
D. Product
 7.SALES PROMOTION INCLUDES ALL
PROMOTIONAL ACTIVITIES OTHER THAN
ADVERTISING, PERSONAL SELLING AND ______ 

A. Publicity
B. Advertisement
C. Discount
D. Coupon
8.WHO SAID THIS
“ Good companies will satisfy needs;
excellent companies will create markets”

A. Philip Kotler
B. Piyush Pandey
C. Stephen P Robbins
D. Anurag K Agarwal
9.IN MARKETING 'SEM'
MEANS
A. Search-Engine-Marketing
B. Strategy-Engine-Money
C. Sales-even-Money
D. Sales-Engine-Management
10.PHILIP KOTLER WAS THE
AUTHOR OF__
A. Marketing 4.0
B. Marketing Insights from A to Z
C. Winning Global Markets
D. Principles of Marketing
E. All the above
 ANSWERS
1. C
2. C
3. C
4. D
5. D
6. D
7. A
8. A
9. A
10. E