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    Marketing: (Company Orientation Towards Marketing Concept)

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    Ashwini Kumar
    This document discusses key marketing concepts including the marketing concept of orienting a company around customer needs, the marketing mix of product, price, place and promotion, holistic marketing which considers all aspects of marketing, STP analysis which segments customers into groups based on needs, and the BCG matrix which analyzes product portfolio based on market share and growth rate.

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    Marketing: (Company Orientation Towards Marketing Concept)

    Uploaded by

    Ashwini Kumar
    22 views6 pages
    This document discusses key marketing concepts including the marketing concept of orienting a company around customer needs, the marketing mix of product, price, place and promotion, holistic marketing which considers all aspects of marketing, STP analysis which segments customers into groups based on needs, and the BCG matrix which analyzes product portfolio based on market share and growth rate.

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    MARKETING

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    This document discusses key marketing concepts including the marketing concept of orienting a company around customer needs, the marketing mix of product, price, place and promotion, holistic marketing which considers all aspects of marketing, STP analysis which segments customers into groups based on needs, and the BCG matrix which analyzes product portfolio based on market share and growth rate.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    22 views6 pages

    Marketing: (Company Orientation Towards Marketing Concept)

    Uploaded by

    Ashwini Kumar
    This document discusses key marketing concepts including the marketing concept of orienting a company around customer needs, the marketing mix of product, price, place and promotion, holistic marketing which considers all aspects of marketing, STP analysis which segments customers into groups based on needs, and the BCG matrix which analyzes product portfolio based on market share and growth rate.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    Download as pptx, pdf, or txt
    of 6

    MARKETING

    (COMPANY ORIENTATION TOWARDS MARKETING CONCEPT)


    MARKETING CONCEPT

     MARKETING MIX
     HOLISTIC MARKETING
     STP ANALYSIS
     BCG MATRIX
    MARKETING MIX
    HOLISTIC MARKETING
    STP ANALYSIS
    BCG MATRIX

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