Shark Ninja was established by

Mark Rosenzweig
In 1994, Shark Ninja was established by Mark Rosenzweig. Shark Ninja provides
excellent and impressive cleaning solutions and small household appliances.

Mark Rosenzweig grew up in Montreal, Canada, with a family who has a hundred
years’ experience in business. As an inventor, entrepreneur, innovator, creator, and
disruptor, Mark became a natural-born tinkerer.

Upon his graduation from the University of Pennsylvania in 1991, Mark badged a
B.A. in Psychology and BSc. in Economics (Wharton School).

Mark later came back home in 1994 and then became part of Jolson Corp, the
sewing business of his family. Mark worked as a sales manager at the time. Mark’s
grandparents established Jolson Corp. in 1954. They offered domestic sewing
machines within Montreal with the help of a deal network in Canada. Mark’s
grandparents eventually enlarged their sewing machine family business and
industrial sewing machines were added, which were offered for sales to the apparel
manufacturing industry in Canada.

Mark’s enthusiasm for innovative small appliances pushed him to seek opportunities
to build his personal entrepreneurial business for manufacturing and selling products
across the United States and Canada. Mark established his own brand name and
had all these business processes and operations under it and was able to manage
and build loyalty for the business.
At his house, Mark continually invented more appliances that were made as
a replacement for the common steamers and sweepers that had little or no
change since their invention.

Mark’s goal was to get the cleansing steam to disinfect, rather than just
using toxic chemicals. He was putting babies into consideration such that
when proper cleaning has been done, the kitchen floor should be accessible
to the babies without toxins. This motivated him to develop the
transformational and effective solutions, developed to stand the test of time.

Thanks to his parents, Aviva and Max, who encouraged him to establish
Euro-Pro, an organization established to build amazing and innovative
products everyone would be interested in. The Euro-Pro brand took care of
the first products sales and a few domestic ironing systems were put in
place in Italy and the steam presses followed, other products include food
processors and domestic sewing machines. The first full fiscal year
recorded $1 million sales in 1996.

Other products under the Shark brand include vacuum cleaners and heated
kitchen appliances as well as high-operational blending blades were among
the expansion of Euro-Pro North America and Bravetti brands.
The products attracted a huge audience due to the infomercial strategy and
effective media strategies innovated by Mark. There were also shopping networks
and national television infomercials that featured these products as more retail
partners bought the products. As the host of these marketing strategy, Mark
consistently sold the product and brand stories.

The company eventually recorded a growth of $100 million in the fiscal year 2000
and by 2003, it was already at $250 million. In fact, Stanley Rosenzweig, Mark’s
brother had to join Mark at Euro-Pro using his substantial experience with bigger
multinational organizations, to assist Mark in pushing the business to Boston as
well as restructure and take it to another success level.

Entrepreneurs and investors became passionate by their vocations. This would

have been an ordinary hobby for many of them if it was not a profession. Mark’s
passion was his drive to consistently create new things, which motivated him to
use his idea to develop effective innovations and products which he continuously
patent since 2003. For vacuum cleaners and filter sensor, Patent 7303613 was
used, while for deep fryer, patent 7500427 was used, for compact cyclonic
bagless type of vacuum cleaner, patent 7341611 was used. From 2003 to 2017,
Mark was able to patent numerous innovations collectively with his creative teams
and independently.
Another innovation that was invented in 2007 was the “no loss of suction” vacuum
technology and the Shark steam mops, which at the end of 2009 fiscal year,
increased the sales of the company to more than $400 million. In 2009, Mark
Barrocas, a very good friend to Mark, joined the company, Euro-Pro, and became
the President at the time.

Collectively, the two Marks concentrated on innovative development of products and

were able to successfully create a high-quality manufacturing organization, with the
addition of an entire vacuum cleaner and Ninja kitchen appliances, which pulled
more than $500 million in 2010 fiscal year and by 2013 fiscal year, Euro-Pro hit $1
billion.

The growth of the organization forced an increase in employment of more than

1,000 associates by SharkNinja at the end of the fiscal year 2017, with the addition
of heated ninja appliances and robotic vacuums, amounting to close to $2 billion.
Mark’s passion for his professional work never stopped him from providing supports
to different philanthropic establishments and is particularly interested in helping new
medical research at Women’s Hospital, Mass General Hospital, Brigham, as well as
with the American Heart Association. Mark’s interests in skiing, biking, and tennis
never ends. He currently lives in Boston with his lovely family.