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Models of Memory - Chapter 5
Models of Memory - Chapter 5
Models of Memory - Chapter 5
COGNITIVE PSYCHOLOGY
Implicit vs. Explicit Memory Components of Working
A B Memory
Three-Store Model
A
Memory Systems
C
William James
Primacy Effect
• "first impressions lasts"
Recency Effect
• the most recent information dominates our
perception of others.
Three-Store Mode
01 l
• proposed by Richard Atkinson and Richard
Shiffrin
• consists of Sensory store, Short-term store, and
Long-term store.
SENSORY STORE - the initial repository of much
information that eventually enters
the short and long term store.
ICONIC STORE
- proposed and argues by Haber
- a discrete visual sensory register that
holds information for very short
periods.
- its name derives from the fact
information is stored in the form of
icons.
SHORT-TERM STORE
- it holds memories for a few seconds
and occasionally up to a couple of
minutes.
According to Atkinson-Shiffrin model, short-
term store does more than hold onto a few
items.
01 02 03
Who proposed the three- What era does It derives from the fact
store model? Philippines was known as that information is stored
the Tiger Country? in the form of icons.
Visual Information Exercise
LONG-TERM STORE
- memories that stay with us over a
long period of time, perhaps
indefinitely.
• How much information can we hold in long-
term memory? How long does the
information lost?
ANSWER!! We do not know how to test the
limits of Long-term memory and its capacity.
Permastore - very long-term storage of information, such as
knowledge of a foreign language and mathematics
properly stored
01
easily recalled
02
not quickly forgotten
03
Audio-Visual Informa
tion Exercise
Three different LoP
01 02
HERA
"Hemispheric
Encoding/Retrieval
Asymmetry"
a neuroscientific model
attempts to account for
differences in
hemispheric activatiom
for semantic versus
episodic memory
Agyaman
kayo amin!