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Collecting Primary Data Using Questionnaires
Collecting Primary Data Using Questionnaires
Collecting Primary Data Using Questionnaires
As each person
(respondent) is asked to
respond to the same set
of questions, it provides
an efficient way of
collecting responses
from a large sample prior
to quantative analyses.
Introduction
The design of a
questionnaire
differs according to how it
is administered and the
amount of contact you
have with the
respondents.
Types of Questionnaires
Self-administered
questionnaires are
usually completed by the
respondents. Such
questionnaires are
administered electronically
using the Internet, posted to
respondents who return them
by post after completion.
Types of Questionniares
Responses to
interviewer-
administrated
questionnaires
are recorded by the
interviewer on the
basis of each
respondent’s answers.
The choice of questionnaire
BE CAREFUL
Respondents to self-administrated
questionnaires can discuss their answers
with others
Responses can be distorted when recorded
If the respondents have insufficient
knowledge or experience, they may
deliberately guess at the answer
Data analyze
Some software
packages allow you
to both design your
questionnaire and to
enter and analyse the
data within the same
package; like SNAP
and SphinxSurvey.
Research design requirements
Example:
7.What is your religion?
Please tick the appropriate box
Buddhist
Christian
Hindu
Jewish
Muslim
None
Other
(please say):…………………….
Category questions
Example
8.How often do you visit this shopping center?
First visit
Once a week
Less than fortnightly to once a month
2 or more times a week
Less than once a week to fortnightly
Less often
Ranking questions
Example:
9.Please number each of the factors listed below in order of importance to
you in your choice of a new car. Number the most important 1, next 2
and so on. If a factor has no importance at all, please leave blank.
Factor Importance
Acceleration ()
Boot size ()
Depreciation ()
Safety features ()
Fuel economy ()
Price ()
Driving enhoyment ()
Other ()
.....................................(please describe)
Rating questions
Example
10.For the following statement please tick the box
that matches your view closely.
Example
12.For the following statement please circle the number that
matches your view most closely.
Example:
14.What is your year of birth?
1 9
Example:
For each of the following statements please tick
the box that most closely matches your
experience..
monthly every 3 every 6 never
months months
Ask yourself;
Can your question be shortened?
Are you asking more than one question at a
time?
Does your question imply that a certain
answer is correct?
Are there any words in your question that
might cause offence?
Will all words be understood by all
respondents in the same way?
Question coding
Designing
Questionnaires
DO’s and DON’Ts
Introduction
a. b. c.
True/False
Rank 1-4….
Designing Questionnaires