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 1. Why marketing information System is important?

2. Background Issues

3. How we plan to solve this issue?

OUTLINE 4. MS Excel

5. Cost

6. Benefits

7. References
WHY MARKETING • Helps connect with customers

INFORMATION •

•
Build a network in the market

Creates a sustainable business

SYSTEM IS • Boost up Sales

IMPORTANT? • Saves extra cost

 Background Issues

• Inconsistency in data and format both in excel and database

• Wrong color coding and value leading to wrong quantitative data

• Qualitative data cannot be analyzed

• Database not normalized

• Redundancy of data

• Anomalies
 HOW WE PLAN TO
SOLVE THIS ISSUE?
- In order to avoid the expense of external sources
such as hardware or software, we will employ the
use of MS Excel to fulfill our needs.

- Current data needs to be converted into an

organized information system to maintain a
good-quality data for data analysis.
 MS EXCEL

1. Validation feature control data quality

2. Well-Structured Tables organize data nicely.
3. Pivot Tables can help organize data along with
statistical data analysis.
4. Sparklines can help detect trends and pattern
quickly.
5. Charts gives visual representation of data
6. Data reporting helps in making future
decision.
 Cost

• On average a SME have 20-99 employees.

BASIC STANDARD PREMIUM
• If your company have 20 employees so the Microsoft office 365
will cost monthly of £320 for the premium.

• An Excel expert average wage is around £2500.

• The regulation of this system will cost £2820 per month on

£3.80 user £9.40 user per £15.10 user per average.
per month month month
• Compared to server database system, for an entire system to be
converted can cost on average £40 per hour for a developer only.
BENEFITS

Cost Efficient

Only one external resource

Efficient information system

REFERENCES
Sims, L. M. (2013, September 17). Why Marketing is So Important for Your Small Business. Business to Community. Retrieved from
https://www.business2community.com/small-business/marketing-important-small-business-0611576
Singh , A. (2020). Using Excel for Small-Business Accounting. Capterra. Retrieved from https://blog.capterra.com/using-excel-accounting/
Bahlai, C., & Pawlik, A. (2016). Basic quality assurance and control, and data manipulation in spreadsheets. Data Carpentry. Retrieved from
https://datacarpentry.org/spreadsheet-ecology-lesson/04-quality-control/
Bose , B. (2018, August 16). How to Analyze Data in Excel: Simple Tips and Techniques. Digital Vidya. Retrieved from
https://www.digitalvidya.com/blog/how-to-analyze-data-in-excel/
Microsoft. (2020). Microsoft 365 | Business. Retrieved from Microsoft:
https://www.microsoft.com/en-gb/microsoft-365/business#office-CustomSpacingTemplate-hwqancq
ZipRecruiter. (2020). Excel Expert Salary. Retrieved from ZipRecruiter: https://www.ziprecruiter.com/Salaries/Excel-Expert-Salary
JP Morgan Chase and Co. (2015). Small businesses are an anchor of the US economy. Retrieved from JP Morgan Chase and Co.:
https://www.jpmorganchase.com/corporate/institute/small-business-economic.htm
Scheppingen, A. V. (2017). Calculating the Total Cost of Ownership for MySQL Management. Several Nines. Retrieved from
https://severalnines.com/database-blog/calculating-total-cost-ownership-mysql-management
Thank you!

Questions?
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