DEPARTMENT OF BUSINESS

&
INDUSTRIAL MANAGEMENT
Submitted to:-
Submitted by:-
• Priyanshi Patel Prof. Manisha Panwala

• Nishu Singhal
• Yash Talati
• Rahul Pandita
• Bipen Pandita
ORGANIZATIONS
•Shilpi Textile
•Croma
•HDFC Life Insurance
 Small Scale Organization
Shilpi Textile
• It is the Surat based Manufactures,
Wholesale Dealers & Exporters of Fancy
Sarees & Dress Materials
• It has production house in GIDC Pandesara
also shop in Adarsh Market, Surat and Al
Alfa Textile, Dubai
Problem/Challenges Faced by Shilpi Textile

• Due to high competition low selling of

product
• Due to GST the Different Taxes Rates on
Fabrics and Yarns
• For transportation E-way bill system
• Bed-Depts of Merchants or Dealers
• Develop new Design related to Fashion
Industry
• Government Policies and Schemes
 How did They Overcome Challenges?

• Starting the E-commerce Marketing and Selling

also Participate in Different Textile Exhibition
• Implement quality of Fabrics and require
quantity purchase
• For dispatch Department hire Educated person
for handle Transport Service
• To marketing manager do to connection with
dealers
• Hire new Fashion Designer and Embroidery
Designer
• Launched in 2006, brand Croma is run by Infiniti Retail
ABOUT

Ltd., a 100% subsidiary of TATA

• Croma has a network of 112 Croma stores spread across 19
cities.
• Croma ranges over 6000 unique products in stores 
• With the intent to delight customers all along, Croma
launched its own label products in 2008. 
CHALLENGES
• “We were dealing with the problem of plenty. Because of our varied product
offering, customers weren’t able to find what they needed and conversions
suffered as a result.” – Ajit Joshi, CEO & MD, Infiniti Retail Ltd. With that
broad range of products and categories, the key challenge for Cromaretail.com
was to help site users effectively and seamlessly navigate the store and discover
what is most relevant to them. “We were dealing with the problem of plenty.
Because of our varied product offering, customers weren’t able to find what they
needed and conversions suffered as a result.” Croma explored many of the
traditional recommendation companies in the space, but found them to be based
on a history of customer clicks and purchase history. Another challenge was the
large amount of new products that the store brought online.  “New products
weren’t getting the proper attention unless we manually promoted them.”
Traditional product recommendation relies on purchase history, which wasn’t
available for a large portion of their product catalog. “We didn’t have 3 months to
wait for a solution to begin working.”
THE SOLUTION
“When we started looking for a solution, we wanted to
choose a partner that not only had cutting edge
technology, but also could work with us to tailor the
product to our needs. We chose Infinite Analytics.” 
The company uses a multi-dimensional approach to
personalization. One of the key benefits over other
solutions is that implementation for Infinite Analytics
customers has been anywhere from 4 hours to two
weeks because it doesn’t rely solely on historical data .
THE RESULTS
“The results have been outstanding Infinite Analytics has been consistently driving conversions and customer engagement. We are now looking to
enhance the integration and personalization for our users.”
It’s been 6 months, and the Croma and Infinite Analytics partnership has shown immediate results.
HDFC Life Insurance Pvt. Ltd

•Type :Public company.

•Industry :Insurance service.
•Founded :2000.
•Headquarters :Mumbai India.
•Area served :India.
•Key people :Mr. vibha padalkar.
•Products :Insurance.
About HDFC LIFE INSURANCE
• HDFC life, one of India’s leading private life insurance companies, offers
a range of individual and group insurance solutions. It is a joint
venture
between housing Development Finance Corporation Limited (HDFC).
India’s leading housing finance institution and standard life plc.

• HDFC Life’s product portfolio comprises 26 retail and 6 group products,

which meet various customers needs such as protection, Pension,
savings, Investment and Health.
Challenges faced by organisation
• After 2010, The industry was just recovering back after the global melt down
which had hit the world.
• This industry saw a lot of uncertainty in the market, largely due to the spate of
regulations released by the IRDA of india , especially its amendment of the unit
linked guidelines and the release of regulations related to the treatment of
discontinued unit linked policies.
• There was no scope for sub-optimal performance and lower efficiency. While the
industry faced challenges , HDFC life had their own share of internal challenges
as far as information management was concerned. For instance ,CSAT scores were
heading southward , while the cost of operations was heading steeply northward.
The existing infrastructure could not respond fast enough to challenges, and the
cost of information & time to information was high.
Changes to overcome challenges
• For business continuity and to tide over the challenges cited above, there was a subscription from
the top management for Business Intelligence on a limited budget. The project was to be
implemented for all functions and all the sales channels other than Actuaries, Investment and
Finance.
• The company needed a cost effective tool which would support faster and better solutions to tackle
the challenges. Thus, they zeroed in on Qlik View 11 as the right BI tool and named it Qlik Insights
@ HDFC Life. QlikView uses in-memory technology to deliver performance. This performance
gain is mainly in two areas:
• (1) Great user experience as they perform ad-hoc analyses, on-the-fly aggregations and drilldowns.
• (2) Data compression of leads to the entire data set being 20% of the size of the source data speeds
up data integration processes and reduces storage needs.
Impact of changes

• With this BI solution deployment, the company managed to reap benefits in

excess of USD 600,000 in terms of cost optimization on human resource,
and other modes of development within the organization.
• They saw enhancement in customer retention by 18%, a big leap in their
customer satisfaction score at 7 basis points, and drastic reduction in TATs
thus ensuring service promises being delivered without much exception.
• The repeat purchase by customers was up by 27% and the market share was up by
50 basis points since 2011. 
THANK YOU