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The Merger of Tata Tetley
The Merger of Tata Tetley
The Merger of Tata Tetley
Vertical Integration
Tata Tea – Tetley Synergies
The Tetley acquisition catapulted Tata Tea from
the second largest branded tea marketer in India
to the second largest tea multinational in the world
with combined sales of over US$600m.
Tata Tea – Tetley Synergies
Working together to
- Capture cost synergies.
– Capture revenue synergies
revenue synergy is accomplished by utilizing
the complimentary strengths of both
organizations in marketing .
–Tata Tea has been successful in the marketing of packet
teas,
–Tetley is strong in tea bags.
Tata Tea – Tetley Synergies
Jointly developing the markets where one or the
other company has so far worked singly thereby,
leveraging the Tetley international brand name.
The debt was paid off by the SPV through the target company's own cash
flows.
The target company's assets were pledged with the lending institution and
once the debt was redeemed, the acquiring company had the option to
merge with the SPV.
Thus the liability of the acquiring company was limited to its equity holding
in the SPV.
Thus, in an LBO, the takeover was financed by the target company’s future
internal accruals.
In the case of Tata Tea, its reserves at the time of the deal were just around
Rs 4 billion, precluding the possibility of making such a gigantic acquisition
on its own, neither could it afford the debt burden associated with large
borrowings.
The deal was so structured, that although Tata tea retained full control over
the venture, the debt portion of the deal did not affect its balance sheet.
The liability of acquisition was limited to Tata Tea's equity contribution to the
SPV.
Thanx !