CH INSTITUATE OF MANAGEMENT AND

COMMUNICATION

PRESENTATION
ON
BUSINESS COMMUNICATION AND IT’S PROCESS
The basic building
block of good
communication
is the feeling that
every human being
is unique and of
value.
 Communication

Purposive interchange, resulting in

workable understanding and agreement
between the sender and receiver of a
message. It is a way of reaching others
with fact,ideas, thoughts and values. It
is a bridge of meaning s among people
so that they can share what they feel
and know. By using this bridge, a
person can cross safely river of
misunderstanding that sometimes
separate people.
 Business Communication

Business Communication is tool that allows

you to improve the performance of your
employees, it allows you to improve the
performance of teams within you company
and it allows you to improve the
performance of you entire organization all
with the common purpose to execute the
organizations strategy reach its vision and
fulfill its mission.
Components of Communication

• Sender – Encoder
• Message
• Medium
• Receiver Decoder
• Feedback
 Communication
• Communication occurs in three
directions in organizations
– Upward communications

– Downward communications

– Lateral communications
The Communication Process
Importance of Good Communication

•Good Communication allows a firm to

• Learn new skills and technologies.
• Become more responsive to customers.
• Improve Quality of their product or
service.
• Foster innovation
•Effective communication is needed by all
Managers.
Communication Skills for Managers as
Senders
 Send clear and complete messages.
 Encode messages in symbols the
receiver understands.
 Select a medium appropriate for the
message AND monitored by the
receiver.
 Avoid filtering (holding back
information) and distortion as the
message passes through other
workers.
 Ensure a feedback mechanism is
included in the message.
 Provide accurate information to
avoid rumors.
Communication Skills for Managers as Receivers

• Pay Attention to what is sent as a message.

• Be a good listener: don’t interrupt.
• Ask questions to clarify your understanding.
• Be empathetic: try to understand what the sender feels.
• Understand linguistic styles: different people speak
differently.
• Speed, tone, pausing all impact communication.
• This is particularly true across cultures.
• Managers should expect and plan for this.
 Barriers of Business Communications

• Poor structure to the communication

• A weak delivery
• The use of the wrong medium to
deliver the communication
• A mixed message
• The message is delivered to the wrong
audience
• A distracting environment
Talkers have always ruled, they
will continue to rule. The smart
thing is to join them.