What is a Brand?

Personal Branding Project

“Your Brand” Project
• Perception = Our observation with our sight and
hearing.

• Value = Something’s worth.

• The degree we feel something meets our needs, wants
or expectations.

• Perceived Value = Persons opinion of a product’s

value to him or her.

3
What is a Brand?
• A brand identifies the products and/or services of a
company.

• As consumers we gain TRUST in brands.

Brands can be valuable!
• Licensing your brand
• You SELL someone else the rights to use your name to sell a
product or service.
• This is one way to PROFIT from your brand.
• The drawback to licensing can be a loss of control.
• Companies can sell others the right to use their name.
• This can be in the form of franchising and/or licensing.
“Your Brand” Project
What? Identify and explain common business terms.
Prepare presentations and network.
Evaluate the importance of ownership.

How? Challenge = Your challenge is to create your own brand that

symbolizes YOU.
- Select and design product packaging (cereal box, t-shirt, shoe box,
etc.).
- Create YOUR brand name.Include the following on your packaging:
Brand name, graphics or illustrations, ingredients (your personal
characteristics), product features-benefits (your personal “selling” features
and their benefits), endorsement or cross-promotion strategy, and other
creative packaging features that will inform the marketplace (us) and sell
YOU/YOUR brand.
When is my project due?
• You will have _____ minutes and/or class periods to
FINISH your project!
*suggested time frame 90 minutes
Did someone say incentives?
• My PRIDE in doing great work!
• I want an A!
• SHOW ME THE MONEY!
• 1st = $15 gift card
• 2nd = $10 gift card
• 3rd = $5 gift card

*This slide is optional. You may use your site budget to

purchase gift cards or you could incentivize using YE
dollars and/or food items. Get creative!!
How do we vote?
1. Two Post-It’s.
• Label one post-it with 2 points and one post-it with 1
point.
2. Place 2 points on package you like the most.
3. Place 1 point on package you like 2nd most.
4. Have a seat and wait for results.