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    Toyota Motor Corporation is a Japanese multinational automotive manufacturer founded in 1937. It is headquartered in Toyota, Aichi, Japan and has over 370,000 employees worldwide. Toyota produces automobiles under the Toyota and Lexus brands and is the world's largest automaker by sales. Toyota's mission is to attract customers with high-quality products and services and the most satisfying ownership experience, while its vision is to be the most respected and successful automotive company.

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    Swot Analysis of Toyota Motors

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    Toyota Motor Corporation.pptx

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    Toyota Motor Corporation is a Japanese multinational automotive manufacturer founded in 1937. It is headquartered in Toyota, Aichi, Japan and has over 370,000 employees worldwide. Toyota produces automobiles under the Toyota and Lexus brands and is the world's largest automaker by sales. Toyota's mission is to attract customers with high-quality products and services and the most satisfying ownership experience, while its vision is to be the most respected and successful automotive company.

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    78 views14 pages

    Toyota Motor Corporation

    Uploaded by

    Ashish gupta
    Toyota Motor Corporation is a Japanese multinational automotive manufacturer founded in 1937. It is headquartered in Toyota, Aichi, Japan and has over 370,000 employees worldwide. Toyota produces automobiles under the Toyota and Lexus brands and is the world's largest automaker by sales. Toyota's mission is to attract customers with high-quality products and services and the most satisfying ownership experience, while its vision is to be the most respected and successful automotive company.

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    © All Rights Reserved
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    of 14

    Toyota

    Motor
    Corporation
    S U B M I T E D B Y : A A S H IS H K U M A R G U P TA
    A K A N K S H A T I WA R I
    NEHA
    V IN AYA K R A I N A
    Introduction
    FOUNDED AUGUST 28, 1937

    Industries served Automotive, Housing, Financial Services, Other

    Geographic areas Worldwide (over 170 countries)


    served
    Toyota, Aichi, Japan
    Headquarters

    Current CEO Akio Toyoda

    Revenue 265.398 billion (2018) 4.2% increase over 254.798 billion


    (US$) (2017)
    Profit 22.529 billion (2018) 33.3% increase over 16.906 billion
    (US$) (2017)
    Employees 370,870 (CURRENT)

    Main Competitors FORD, VOLKSWAGEN, SUZUKI, HYUNDAI, HONDA


    MISSION & VISION
    “To attract and attain “To be the most respected and
    customers with high-valued successful enterprise, delight
    products and services and the customers with a wide range of
    most satisfying ownership products and solutions in the
    experience in America." automobile industry with the
    best people and the best
    technology.”
    VALUES
    World class production quality
    Achieving the ultimate goal of complete customer satisfaction
    Being seen as the best employer
    Fostering the spirit of teamwork
    Inculcating ethical and honest practices
    Poka Yoka System
    The term Poka Yoke (poh-kah yoh-keh) was coined in Japan during the 1960s by Shigeo
    Shingo, an industrial engineer at Toyota. 
    Poka: “Inadvertent(unintentional) Mistake That Anyone Can Make”
    A Poka Yoke System uses Poka Yoke Devices Built into Source or Sequential Inspection
    Methods. Properly Implemented, the System can achieve
    Zero Defects
    Zero Waste
    Zero Delays
    TOYOTA CAR SEGMENT

    GLANZA From INR 6.9 Lakhs YARIS From INR 8.8 Lakhs
    Multi purpose Vehical (MPV)
    INNOVA TOURING SPORT From INR
    INNOVA CRYSTA From INR 15.4 lakhs
    19.4 lakhs
    Sport Utility Vehicle (SUV)
    FORTUNER From INR 28.2 Lakhs
    Hybrid
    CAMRY From INR 37.9 lakhs VELLFIRE From INR 80 lakhs
    STRENGTHS
    • Innovation Culture

    • Brand Reputation Value at $ 42


    Billion.

    • Lean Production

    • Industry Leader in production and


    sales.

    • Strong Brand Image

    • Global Supply Chain

    • Rapid Innovation Capabilities

    • The Leader in “Green” car


    development
    WEEKNESS
    • Hierarchical organizational
    structure.

    • Secrecy in organizational culture

    • Effect of products recalls in


    recent year
    OPPORTUNITIES
    • Positive attitude towards
    “Green” vehicles.

    • Growing Market in development


    Countries

    • Rising demand for fuel-efficient


    automobiles

    • Growing interest in advanced


    electronics in vehicles

    • Weak Japanese Yen vs. U.S.


    Dollar
    THREATS
    • Growing market presence of
    low-cost competitors

    • Rapid innovation of competitors

    • Natural Disasters

    • Rising raw material prices

    • Fluctuating fuel price

    • Government Policies
    Thank you

    THE END

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