POMATOCART

AN AGRI CUM SERVICE BASED START UP

IDEA IN A SINGLE LINE
 THIS IS A START UP WHERE YOU DIRECTLY GET THE VEGETABLES FROM THE
FARMER AND SELL IT TO THE RETAILERS.
PROBLEM ADDRESED
 THIS WILL SORT OF THE PROBLEM OF BEING A LINK TO COMMISSION AGENTS
AND WHOLESALE, THESE AGENTS AND WHOLESALE ALWAYS TRY TO GET THE
VEGETABLES IN A CHEAPER RATE FROM THE FARMERS SO AS TO GET A BIGGER
MARGIN.
 BUT HERE THE MAIN SUFFERRER IS THE FARMERS WHO DOES SO MUCH
HARDWORK BUT PAID IN A LESS MARGIN.
SOLUTION FOR THE PROBLEM
 THE SOLUTION FOR THE ABOVE MENTIONED SLIDE IS THAT BY HAVING A
GOOD RELATIONSHIP WITH THE FARMERS, GIVING THEM NOMINAL MARGIN
THAT THEY DESERVE OR TRY TO GIVE MORE MARGIN THAN THE COMMISSION
AGENTS.
 THIS WILL INDEED HELP THE FARMERS WHO ARE SUFFERING FROM
COMMISION AGENTS AND WHOLESALERS AND IT WILL MOTIVATE TO DO
FURTHER AGRICULTURE.
CUSTOMER SEGMENT OR
TARGET AUDIENCE
 RETAILERS ARE THE MAIN TARGET AUDIENCE OF THIS START UP WE HAVE TO
CONVINCE THEM TO AVOID GETTING VEGETABLES FROM THE WHOLESALE OR
COMMISSON AGENTS AND GIVING IT TO US. THIS IDEA WILL CLICK IF WE TRY
TO GIVE THE PRICE LOWRER THAN THE WHOLESALER (WHEN SELLING IT TO
RETAILER)
 AS A MATTER OF FACT ANYONE WILL TRY TO BE CONVINCED IF THEY ARE
GETTING MORE PROFIT THAN BEFORE
 THIS WILL SATISFY BOTH THE FARMERS AND THE RETAILERS
VALUE PROPORTION
COMMUNICATION CHANNELS
 WEBSITES IS ONE OF THE COMMUNICATION TOOL THAT CAN BE USED INORDER
TO EXPLAIN WHAT WE ARE DOING AND HOW IT HELPS THEM TO MAKE PROFITS
BY BEING WITH US.
 DIGITAL MARKETING IS A COMMUNICATION TOOL WHERE YOU CAN
 WORD OF MOUTH IS ALSO ONE OF THE BEST TOOL TO COMMUNICATE WITH
FARMERS SO AS TO ANALYSE THE PROBLEM AND SPEAK WITH THEM AND GET
THEIR HOPE.
CUSTOMER RELATIONSHIP
 IT IS ONE OF THE MOST IMPORTANT ASPECT WHERE YOU HAVE TO
CONCENTRATE MAINLY IN MAINTAINIG AND CONVINCING THE FARMERS BUT
WE DO IT FOR THEIR GOOD TOO AS THIS IS A INITIAL KICK-START TI THIS START
UP.
 NEXT IS THE REATILERS WE HAVE TO CONVINCE THEM TO BUY THE
VEGETABLES FROM US.
 WE HAVE TO MAIN GOOD COMMUNICATION WITH BOTH OF THEM BY TELLING
THEIR PROS MAKING THEM FEEL COMFORTABLE AND PROFITABLE WITH US.
 MAKING THEM UNDERSTAND AND HELP THEM IN EVERY ASPECT OF THEIR
FARMING,MAY BE BY SUGGESTING DIFFERENT MEETHODS AND SO ON.
REVENUE STREAMS
KEY RESOURCES
 LOGISTICS IS ONE OF THE IMPORTANT ASPECTS AS IT IS GOING TO BE THE
MAIN FACTOR IN SUPPLYING THE VEGETABLES.
 TECHNOLOGY IS ALSO ONE OF THE MAIN ASPECTS SO AS TO IMPROVISE THE
COMPUTER RELATED FACTS.
 HUMAN RESOURCES IS ALSO NEEDED IN DOING ANY WORK WE ARE GOING TO
DO.
KEY ACTIVITIES
KEY PARTNERS
 FARMERS ARE ONE OF THE KEY ASPECT OF THE COMPANY.
 RETAILERS ARE THE MAIN PARTNERS WHERE WE ARE GOING TO SELL THE
VEGETABLES.
 TO BE SETTING MORE FRANCHISEES MAY BE AT A FEW DISTRICTS.
 INVESTORS ARE THE MAIN THING IN THIS TYPE OF BUSINESS MAY BE IT’S A
HUGE INVESTMENT
 AGRICULTURAL EXPERTS ARE THE ONE WE WILL HAVE FOR GUIDING THE
FARMERS
 LOGISTIC AGENTS ARE THE ONE WHERE YOU HAVE TO TRANSPORT THE
VEGETABLES.
COST STRUCTURE
THANK YOU