David Gauntlett- Theory of Identity The
construction of identities will oppose common
Representations
ideas of ‘perfect male or female’ and be open to
diversity as well as the representation of
minorities
MEDIA AUDIENCE
MOODBOARD
Van Zoonen- Feminist Theory
Attempts to counteract the gender
norms and oppose common expectations
of gender e.g. clothing and language
Audience
Clay Shirky- End of Audience The
magazine will be available on the
internet and have several social
medias in order for viewers to
express their own opinions and
views with each other
Mode of Address
Formal mode of address, the topics
chosen are somewhat sensitive and
require a level of formality to justify what
is written. There will still be room for
some informality however to avoid
harshness in tone
Jean Baudrillard- An attempt
to counteract this idea of a
media simulation by offering
some authenticity and
Language realness to the article
Steve Neale- Genre Theory The
genre will be characterised by
repetition but also difference in
language, representation,
images etc.
Stuart Hall- Reception Theory
Preferred Reading is encouraged
as the topic is more of appealing
to a contemporary audience
(teenagers) and covers issues that
they would support or agree with
in terms of viewpoint