PERSONALI

TY
BY:
RISHABH
DIVYA
KHUSHI
SHRUTI
PRATIBHA
 PERSONALITY
• The word personality is derived from a Greek word “persona”

which means “to speak through.”

• Combination of characteristics or qualities that forms a
person’s unique identity. It also refers to a person’s unique and
relatively stable patterns of thoughts, feelings and actions.
• It signifies the role which a person plays in public.
• Personality trait is basically influenced by two major features :
1. Inherited characteristics
2. Learned characteristics
 THEORIES OF PERSONALITY
Time and again various theories of
personality were proposed out of which
the trait theory is the most primitive
and important of all.

PERSONALITY TRAITS
A personality trait is a unique feature in an individual. Trait
theories suggest that a person can be described on the basis of
some number of personality traits.
Big Five Personality Model
It is personality assessment model
which taps five basic dimensions
which encompasses most of
significant variations in human
personality.
 Case Study on Jack MA
- Founder Of
• Today Alibaba is a company worth more than 2 Billion dollars. It has an impact on the entire
economy and internet industry of China. Founder of Alibaba, Jack Ma was born to traditional
musician story teller parents in 1964, in Hongzhau China. During his childhood communalism
was at its peak in the country and they had no contact with western world. Later tourism
boosted in China and he had always had the zeal to learn new things, he worked as tourist
guide for in return learning English language. He also had a very tough educational journey,
failing multiple times in different exams. He was also rejected 10 times by the Harvard
University. Later he graduated with a degree of Bachelors in English. After being rejected in
different jobs, he became a professor at a local university. Later he started his own
translation service business where his first visit to US got him introduced to internet. On
finding there was nothing on China on internet he got driven to start his own venture. But it
got shut down due to lack of funds. After doing a government job for a while, where he built
contacts with influential people like founding member of yahoo, he again started with his
business with a team of 18 people. His goal was to facilitate international trade to small and
medium size ventures based in China . While continuing his efforts to raise funds, he got
funded by Soft Bank and Goldman worth 25million together. Throughout his entrepreneurial
journey he saw many ups and down. Despite all, Alibaba created history when it introduced
the largest IPO in the world and raised $25 billion dollar at New York Exchange.
 EXTRAVERSION
• This dimension captures one’s comfort level with
relationships. Extraverts are gregarious, talkative, joiner,
assertive and sociable.

• Jack Ma’s soft skills, confident delivery of speech his

motivational talks represent his nature of being an extravert.
• Alibaba is a perfect epitome of flourishing public relations. He
believes in the principle of being first in whatever you do.
 Openness
• This includes being imaginative, creative, curious and
artistically sensitive.
• Jack Ma’s interest towards dancing,
singing and acting. Always ready to
for new experiences.
• Alibaba provide its employees with
a happy and open work conditions
leading to flexible and creative
working environment.
• “ Work Happily, Live Seriously”
 Agreeableness
• Includes tendency to be compassionate and cooperative with
others, to be warm, trusting, lenient and good hearted.
• Jack Ma’s compassion towards his knowledge, work and
employees has been evident throughout his life.
• Understands the value of partners and
team work.
• Alibaba stands as a back to nurture any
news ideas developed by its employees.
• Rewarded through the trust shown by the
public and making it number 1.
 Conscientiousness
• This include tendency of being responsible,
organized, disciplined and persistent. It’s a person’s
dutiful act towards aim achievement.
• Ma was determined to reach his goal.
• Learned english by being a tourist guide.
• Brought China’s name on internet through Alibaba.
• Plans year ahead – has huge investment on AI.
 Emotional stability
• This dimension includes person’s ability to withstand stress,
to deal with unpleasant conditions such as anxiety,
depression, nervousness and anger.
• Jack Ma faced many failures as he failed four times in
school and got rejected by thirty companies for job. But he
controlled all his emotions and showcased strong mental
and emotional stability.
• His attitude of never giving up paved path for continuous
growth of alibaba group.
• Alibaba entered in the list of top 10 valuable companies of
the world within 8 years of establishment.
 Others
• Core self evaluation
• Self monitoring
• Risk taking
• Proactive personality
Summary and Conclusion
Frames your image and positioning
in the society, and is the foremost
indicator of a persons intentions
and performance.
Thus, it facilitates all the important
moments in your life, and is what
you are really remembered for.
THANK
YOU