Professional Documents
Culture Documents
Entrep
Entrep
1-4
What is an Entrepreneur?
ENTREPRENEURSHIP
ENTREPRENEUR
ENTREPRENEURSHIP
4-17
FORMAT OF A BUSINESS PLAN
I. Introduction
• A. The Business Concept and the Business
Model
B. The Business Goals: Vision, Mission,
Objectives and Performance Targets
C. The Business Offering and Justification
II. Executive Summary
III. The Business Proponents: Organizers with their
Capabilities and Contributions
IV. The target customers and the main value
preposition to the customer
V. The Market
VI. The Product and Service Offerings
VII. The Enterprise Strategy
VIII. The Financial Forecasts
IX. Environmental and Regulatory Compliance
X. The Capital Structure and Financial Offerings
CONTENTS OF THE BUSINESS PLAN
– The business plan should give clear and concise
information on all the important aspects of the proposed
venture.
– It must be long enough to provide sufficient information
yet short enough to maintain reader interest.
– For most plans, 25 to 35 pages is sufficient.
The Business Concept
• - contains the essence of the enterprise in a
concise but powerful manner.
BUSINESS MODEL
• - a formula on how the enterprise exactly
plans to make money out of the business