Loyalty Programme

of Pantaloons
Submitted by
Roshini.M
19112028
MBA (RFM)
Pantaloons Fashion & Retail Limited is an Indian
clothing retail chain. The first Pantaloons store was
launched in Gariahat, Kolkata in 1997. As of March
2020, there were 350 Pantaloons stores in 160
cities. Pantaloons was previously controlled by
the Future Group, and was taken over by Aditya
Birla Nuvo Limited (ABNL).Headquartered in Kurla,
Mumbai. According to the Brand Trust Report 2014,
a study conducted by Trust Research Advisory,
Pantaloons featured among 100 most trusted
brands in India pantaloons has 340 fashion stores in
160 Indian cities and towns in India. It has retail
space of 4 million square feet.
LOYALTY PROGRAMS
Loyalty programs encourage shoppers to return to stores
where they frequently make purchases. Some of the
incentives may include advanced access to new
products, additional discounts or sometimes free
merchandise. Customers typically register their personal
information with the company and are given a unique
identifier, such as a numerical ID or membership card,
and use that identifier when making a purchase.
 LOYALTY PROGRAM OF PANTALOONS
 Pantaloon Retail India country’s largest retail
company, has now decided to make use of its
customer relationships by launching loyalty
programmes for its various formats, and integrate it
at the same time at the back end to have a better
understanding of customer buying habits.

 Pantaloons offers the loyalty programme Green

card to over 4 billion members. The programme
entitles members to discounts and shopping
privileges
 GREEN CARD
 The Greencard membership is meant for Pantaloons Customers only and can be
used at Pantaloons online & offline stores. Registering into the Greencard program
will take minimum of 24 hours from the time of enrolment. To earn Greencard points
on first bill, members need to shop for Rs. 2000/- and above.
 The value of 1 Greencard reward point is 25 paise
 Greencard points awarded at Pantaloons may vary and may exclude certain range of
merchandise
 The Greencard membership is meant for Pantaloons Customers only and can be
used at Pantaloons online & offline stores
 Pantaloons may have exclusive billing counters for select members at some stores.
 By becoming a Greencard Member, the member authorizes Pantaloons to
communicate, from time to time, on contact details provided by the member
To Procure green card preceding 12 months shopping is taken into account.
From the day of tier assignment one needs to maintain a minimum shopping
account for the next 12 months. This account varies from tier to tier and is as
follows:
AMOUNT SHOPPED FOR IN LAST 12 TIER DISCOUNT AS REWARD POINTS
MONTHS

0-7999 1 STAR 2 POINTS PER RS.100

8000-19999 3 STAR 3% DISCOUNT AS REWARD POINTS

20000-39999 5 STAR 5% DISCOUNT AS REWARD POINTS

40000+ 7 STAR 7% DISCOUNT AS REWARD POINTS

8000-19999 3 STAR 3% DISCOUNT AS REWARD POINTS

20000-39999 5 STAR 5% DISCOUNT AS REWARD POINTS

40000+ 7 STAR 7% DISCOUNT AS REWARD POINTS

Pantaloons joins India’s largest multi-partner
loyalty program PAYBACK

PAYBACK is India’s largest multi-brand loyalty

program with 100+ online and offline partners
and a member base of over 100 million. You earn
PAYBACK Points from your day-to-day activities
and then redeem them for exciting rewards and
maximize on your daily spends.

Pantaloons, joined PAYBACK as its key partner

in the fashion retail category. Now Pantaloons
Green card will become PAYBACK Green card,
rewarding the Pantaloons customers with
PAYBACK points as well as discounts.
Earn Points for everything you do!
Earn PAYBACK Points for everything – buying apparels, accessories, groceries, fuelling, booking
flight tickets, hotel stays, shopping online, publishing reviews, taking surveys, and more.
Pantaloons, joined PAYBACK as its key partner in
the fashion retail category. Now Pantaloons Green
card will become PAYBACK Green card, rewarding
the Pantaloons customers with PAYBACK points as
well as discounts.  
Customers will now earn 4 PAYBACK points on
every Rs.100 spent and PAYBACK members will
also get to enjoy exclusive privileges at each of
the Pantaloons stores.  As part of a special “The addition of Pantaloons adds a unique edge to the
PAYBACK program in the area of lifestyle and fashion
launch offer, customers can get 10% points retail. With a nationwide presence and a strong base of
back on redemption. Further more customers, engaged customers, it is a significant addition to the
existing multi partner base of PAYBACK. We are excited
who redeem 8000 or more points, are about the opportunity to increase the value to
rewarded with a 20% point back.  Pantaloon’s customers and in turn drive their loyalty,
“said Rahul Rana, COO, PAYBACK India
THANK YOU