comScore International Services

International Product Summary for EMEA, LATAM, APAC & Canada

Date: 3/30/2017

For info about the proprietary technology used in comScore products, refer to http://comscore.com/About_comScore/Patents
comScore data is in all regions of the world
Reporting on 44 countries NORTH AMERICA EUROPE
Canada Austria
US Belgium
Denmark
LATIN AMERICA
Finland
Argentina
France
Brazil
Germany
Chile
Ireland
Colombia
Italy
Mexico
Netherlands
Peru
Norway
Puerto Rico
Poland
Uruguay
Portugal
Venezuela
Russia
ASIA PACIFIC Spain
Australia Sweden
China Switzerland
Hong Kong Turkey
India UK
Japan
Malaysia MIDDLE EAST & AFRICA
Israel
New Zealand
South Africa
Singapore
Indonesia
Philippines
Vietnam
Thailand
Taiwan
© comScore, Inc. Proprietary. 2
Product Overview: Audience Analytics
MMX
Measure and benchmark person-level digital media visitation
and engagement of online media properties across desktops.
Mobile Metrix®
Captures total mobile audience behaviour on browsers and
apps across smartphones and tablets.
Video Metrix®
Measure performance and consumption of digital video
content and advertising across desktops.
MMX Multi-Platform®
Measure the unduplicated view of total digital audience
behaviour across desktops, smartphones and tablets.
Video Metrix® Multi-Platform
Delivers a single, unduplicated measure of digital video
consumption across desktop, smartphone, tablet and over-
the-top (OTT) devices.
MobiLens® & MobiLens® Plus
Analyse insights into consumers’ smartphone and tablet
device preferences, usage trends and purchase intent.
Ad Metrix®
Analyse competitors’ in-market display creative, campaign
messaging, reach and ad spend across publishers.
Segment Metrix®
Segment online audience behaviours through a variety of
segmentation schemes including heavy, medium and light
users across categories or custom client schemes.
qSearch™
Track online search activity across search engines and
websites to identify search trends and behaviours of target
audience segments.
© comScore, Inc. Proprietary. 3
Product Overview: Advertising Analytics
validated Campaign Essentials™ (vCE®)
Validate ad and audience delivery to improve the
performance of advertising campaigns – for display, video
and mobile devices.
Brand Monitor™
Measure the overall health of your brand by connecting
the dots between key drivers of your brand’s strength and
equity.
Action Lift™
Measure campaign effectiveness using online actions that
matter.
Millward Brown Brand Lift Insights
As part of the comScore & Millward Brown partnership for
advertising effectiveness, assess how brand attitudes have
changed after exposure to digital advertising. Combine with
vCE to quantify brand lift based on validated impressions.
Available in markets outside of the US, Canada and Taiwan.
Activation
Activate audiences and content by turning granular signals
into actionable data to help make digital advertising more
relevant.
© comScore, Inc. Proprietary. 4
APAC Product Services
(Austalia is here)

© comScore, Inc. Proprietary. 5

 1 of 2
Audience Analytics Advertising Analytics

Segment Metrix
MobiLens/Plus
Mobile Metrix

Video Metrix

Activation*
APAC

Brand Lift
Insights*
MMX MP

MMX MP

qSearch

Monitor
Metrix

Brand

Action
Video
MMX

vCE

Lift
Ad
Australia   2  2 ○ ○        
China   2  2 ○ ○ ○       
Hong Kong   2  2 ○ ○ ○       
India  1  ○ ○ ○        
Indonesia  3  3 ○ ○ ○       
Japan   2  2 ○  ○       
Malaysia   2  2 ○ ○ ○       
 Products Available ● Coming Soon ● Available on Request ● Currently Unavailable 1,2,3 Number Market Phase**
*Brand Lift Insights refers to Millward Brown Partnership product. For Activation, availability for elements of the product varies by market.
**Refer to Appendix for© full detailsInc.
comScore, on Proprietary.
market phases. 6
 2 of 2
Audience Analytics Advertising Analytics

Video Metrix MP

Segment Metrix
MobiLens/ Plus

Brand Monitor
Mobile Metrix

Video Metrix

Activation*
Brand Lift
APAC

Insights*
MMX MP

qSearch
Metrix

Action
MMX

vCE

Lift
Ad
New  1  ○ ○ ○ ○       
Zealand
Philippines  1  ○ ○ ○ ○       
Singapore  2  2 ○ ○        
Taiwan  2  2 ○ ○ ○    ○   
Thailand  2  2 ○ ○ ○       
Vietnam  2  2 ○ ○ ○       

 Products Available ● Coming Soon ● Available on Request ● Currently Unavailable 1,2,3 Number Market Phase**
*Brand Lift Insights refers to Millward Brown Partnership product. For Activation, availability for elements of the product varies by market.
**Refer to Appendix for full details onInc.
© comScore, market phases.
Proprietary. 7
EMEA Product Services
(Germany is here)

© comScore, Inc. Proprietary. 8

 1 of 3
Audience Analytics Advertising Analytics

Video Metrix MP

Segment Metrix

Brand Monitor
Mobile Metrix

Video Metrix
EMEA

Activation*
Brand Lift
MobiLens/

Insights*
MMX MP

qSearch
Metrix

Action
MMX

Plus

vCE

Lift
Ad
Austria  1 ○ ○ ○ ○ ○    ●   
Belgium  1 ○ ○ ○ ○ ○       
Denmark  1 ○ ○ ○ ○ ○    ●   
Finland  1 ○ ○ ○ ○ ○    ●   
France  2  2 ○  ○       
Germany  2  2 ○  ○       
Ireland  1  ○ ○ ○ ○       

 Products Available ● Coming Soon ● Available on Request ● Currently Unavailable 1,2,3 Number Market Phase**
*Brand Lift Insights refers to Millward Brown Partnership product. For Activation, availability for elements of the product
© varies by market.
comScore, Inc. Proprietary. 9
**Refer to Appendix for full details on market phases.
 2 of 3
Audience Analytics Advertising Analytics

Video Metrix MP

Segment Metrix

Brand Monitor
Mobile Metrix

Video Metrix

Activation*
MobiLens/
EMEA

Brand Lift
Insights*
MMX MP

qSearch
Metrix

Action
MMX

Plus

vCE

Lift
Ad
Israel  1 ○ ○ ○ ○ ○    ●   
Italy  3  3 ○  ○       
Netherlands  2  2 ○ ○ ○       
Norway  1 ○ ○ ○ ○ ○    ●   
Poland  1 ○ ○ ○ ○ ○       
Portugal  1 ○ ○ ○ ○ ○    ●   
Russia  2  2 ○ ○ ○       
 Products Available ● Coming Soon ● Available on Request ● Currently Unavailable 1,2,3 Number Market Phase**
*Brand Lift Insights refers to Millward Brown Partnership product. For Activation, availability for elements of the product©varies by market.
comScore, Inc. Proprietary. 10
**Refer to Appendix for full details on market phases.
 3 of 3
Audience Analytics Advertising Analytics

Video Metrix MP

Segment Metrix
Mobile Metrix

Video Metrix

Activation*
MobiLens/

Brand Lift
Insights*
MMX MP

qSearch

Monitor
Metrix

Action
Brand
MMX
EMEA

Plus

vCE

Lift
Ad
South Africa  1 ○ ○ ○ ○ ○       
Spain   3  3 ○         
Sweden  1 ○ ○ ○ ○ ○    ●   
Switzerland  1 ○ ○ ○ ○ ○    ●   
Turkey   2  2 ○ ○ ○       
UK   3  3          
 Products Available ● Coming Soon ● Available on Request ● Currently Unavailable 1,2,3 Number Market Phase**
*Brand Lift Insights refers to Millward Brown Partnership product. For Activation, availability for elements of the product varies by market.
**Refer to Appendix for full©details
comScore, Inc. Proprietary.
on market phases. 11
LATAM Product Services

© comScore, Inc. Proprietary. 12

 Audience Analytics Advertising

Video Metrix MP

Segment Metrix
MobiLens/Plus

Brand Monitor
Mobile Metrix

Video Metrix

Activation*
Brand Lift
LATAM

Insights*
MMX MP

qSearch

Action
Metrix
MMX

vCE

Lift
Ad
Argentina  2  2 ○ ○        
Brazil  3  3 ○ ○        
Chile  2  2 ○ ○ ○    ●   
Columbia  2  2 ○ ○ ○    ●   
Mexico  3  3 ○ ○        
Peru  1  ○ ○ ○ ○    ●   
Puerto Rico  1 ○ ○ ○    ●   
Uruguay  1 ○ ○ ○ ○ ○    ●   
Venezuela  1 ○ ○ ○ ○ ○    ●   
 Products Available ● Coming Soon ● Available on Request ● Currently Unavailable 1,2,3 Number Market Phase**
*Brand Lift Insights refers to Millward Brown Partnership product. For Activation, availability for elements of the© product
comScore, Inc. Proprietary.
varies by market. 13
**Refer to Appendix for full details on market phases.
Canada Product Services

© comScore, Inc. Proprietary. 14

 Audience Analytics Advertising Analytics

Brand Survey Lift

Segment Metrix
MobiLens Plus

Brand Monitor
Mobile Metrix

Video Metrix

Activation*
Action Lift
Canada

MMX MP
MMX MP

qSearch
Metrix
Video
MMX

vCE
Ad
 3  3 ●         
 Products Available ● Coming Soon ● Available on Request ● Currently Unavailable 1,2,3 Number Market Phase**
*For Activation, availability for elements of the product varies by market.
**Refer to Appendix for full details on market phases.

© comScore, Inc. Proprietary. 15

Appendix

© comScore, Inc. Proprietary. 16

Market Phase 1: MMX and Mobile Metrix (Census)

= Panel = Census Tags

© comScore, Inc. Proprietary. 17

Market Phase 2: MMX Multi-Platform and Mobile Metrix

= Panel = Census Tags

© comScore, Inc. Proprietary. 18

Market Phase 3: MMX Multi-Platform and Mobile Metrix
(Panel)

= Panel = Census Tags

© comScore, Inc. Proprietary. 19

Global Markets in Each Phase – 2016
PHASE 1 MARKET PHASE 2 MARKET PHASE 3 MARKET

MMX MMX Multi-Platform MMX Multi-Platform

& Mobile Metrix (Census) & Mobile Metrix & Mobile Metrix (Panel)

U N N T M F D U U C
IE
Y O Z R Y R E K S A

C B A S T H B E M
FI PE
R S X
H E R G W K

A P S V A R C T I
ID
T H E E U U O H T

P C V C
IL DK IN JP
R N N L

ZZ P P N
AA L T L

© comScore, Inc. Proprietary. 20

Thank You

www.comscore.com @comScoreEMEA www.linkedin.com/company/comscore www.facebook.com/comscoreinc

For info about the proprietary technology used in comScore products, refer to http://comscore.com/About_comScore/Patents