“MARKETING; PSYCHOLOGY

OF COLORS”

- Carlos Aguilar’s Presentation.

 QUALITY / CALIDAD
WISDOM / SABIDURIA
SIMPLICITY / SIMPLICIDAD

MARKETING / MERCADOTECNIA SUBCONSCIOUS / SUBCONSCIENTE

SATISFY / SATISFACER GLOBALIZED / GLOBALIZADO

BEHAVIORS / COMPORTAMIENTOS VALUE / VALOR

TARJET MARKET / MERCADO STIMULATION / ESTÍMULO

META
TARJET MARKET / MERCADO STIMULATION / ESTÍMULO
META
PURPOSE / PROPÓSITO WARMTH / CALIDEZ
MARKETING

“Marketing is everything, and everything is Marketing”

(Satisfy the needs of the consumer)

Psychology of Colors

It is the science that studies what colors produce in

people's emotions and behaviors.
The perception of
color evolves with us,
is present in our
subconscious and
guides us in our buys
decisions.
 PRIMARY COLORS
The blue color is associated with the sea and the sky. It is a relaxing color
BLUE that transmits stability, calm, harmony, confidence and security.

RED That color that calls action at first sight, associates energy, stimulation and
value.

This color is used to symbolize happiness, youth and optimism.

YELLOW Too much causes eyestrain

SECONDARY COLORS
GREEN It is associated with health, tranquility, money and
nature.

Inspire enthusiasm, emotion, warmth and

ORANGE caution. It is used to attract attention and cause
joy.

It inspires power, luxury, wisdom and quality.

PURPLE
 Inspires elegance, power, glamor and
BLACK sophistication.

WHITE Inspires cleanliness, purity, clarity, simplicity,

innocence and perception of space
HOW MUCH DOES COLOR AFFECT THE PURCHASE?

93% of consumers buy a

product based on their color, so
they make decisions in seconds.

We only need 90 seconds for

our subconscious to analyze the
product and take it into
account for the purchase.