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  • Presentation On: Innovative Invention of Apple

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    Shahed Haque
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    The document summarizes a presentation on Apple's innovative products and strategies. It discusses Apple's 4P marketing mix of products like the iPod, iPhone, and iPad. It also analyzes Apple's strengths as an innovator with a strong brand and financials, as well as weaknesses like high prices and decreasing market share. The document considers what makes Apple innovative, whether any competitors are comparable, and the importance of the iPod to Apple's success. It outlines Apple's product development strategy and considers what may be next for the company, suggesting it will continue moving away from computers toward handheld devices.

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    The document summarizes a presentation on Apple's innovative products and strategies. It discusses Apple's 4P marketing mix of products like the iPod, iPhone, and iPad. It also analyzes Apple's strengths as an innovator with a strong brand and financials, as well as weaknesses like high prices and decreasing market share. The document considers what makes Apple innovative, whether any competitors are comparable, and the importance of the iPod to Apple's success. It outlines Apple's product development strategy and considers what may be next for the company, suggesting it will continue moving away from computers toward handheld devices.

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    © All Rights Reserved
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    18 views10 pages

    Presentation On: Innovative Invention of Apple

    Uploaded by

    Shahed Haque
    The document summarizes a presentation on Apple's innovative products and strategies. It discusses Apple's 4P marketing mix of products like the iPod, iPhone, and iPad. It also analyzes Apple's strengths as an innovator with a strong brand and financials, as well as weaknesses like high prices and decreasing market share. The document considers what makes Apple innovative, whether any competitors are comparable, and the importance of the iPod to Apple's success. It outlines Apple's product development strategy and considers what may be next for the company, suggesting it will continue moving away from computers toward handheld devices.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    of 10

    Presentation On

    Innovative Invention of Apple


    Introduction

    SL NO Name ID Present
    01 MD.SHAHEDUL HAQUE 2019210005037 Introduction
    SWOT,4P’s
    (Slide 1-3)
    02 MAHADI HASAN KHAN
    03. MD.FARHADUL ISLAM 2019110005011 Question No : 2
    Analysis
    04 NAFEES ISLAM 2019110005010 Question No: 3,
    analysis.
    MARKETING MIX(4P’s)

    Product : Ipod ,Iphone ,Ipad, Apple software


    Price : High In price but customer are happy to purchase
    Promotion : Electric & Print media (ad,
    Place : All over the word through
     Apple store
     Online apple store and app store /ecommerce site
     Authorizes retail telecom company
    SWOT
    Strength Weakness
     High price
     Leading innovator of mobile  Decreasing market share
    technology  Defects on new product
     Strong financial performance ($ 10  Long term profit marginal decline
    billion in cash )
     Brand Reputation
     Retail Stores
     Strong Marketing and Advertising
    Team

    Opportunities Threats
     High Demand for ipad & iphone  Rapid technological change
     Market growth for tablet and smartphone  Strong Dollar
     Increasing demand for icloud  Android OS growth
    What makes the company so good at innovation?

     Always focus on developing technology and design.


     Clever marketing effort by developing memorable ads.
     Identify new opportunity in market.
     Being good at customers behavior research .
     They are ready to take up any risk and maintain effective team
     Continuously monitoring the activities of the competitors.
    Is anyone comparable to Apple in this respect?

     Apple has gained huge profits through its innovations.


     There is no company doing better than Apple in innovation.
    Importance Of IPod To Apple current
    success

     Total Integration
     Interface
     Windows Support
     I-tunes Store
     Fair Play
    Apples I-phone And I pad Product
    Development Strategy

     Quality Product With Premium Offering.


     New Updeats,Not Necessary New Product.
     Control Both Software And Hardware.
     Giving Multicolor Attention To Details.
    What is next for apple?

    ‘’Apple Inadvertently Revealed Its Next Big Thing


    and
    It's Not What You Think’’

    The Guardian-may 2017


    Should it continue to move away from computers and toward more new handheld
    devices?

    Almost Shifted to handhold devices

     Siri in 2011
     TouchID in 2013
     Apple Pay in 2014
     CarPlay in 2014
     Apple Watch in 2015

    Apple is now primarily a mobile device company and not a computer company.

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