Question 1:

What makes the company so good at innovation?

 Always focus on developing technology and design.
 Clever marketing effort by developing memorable ads.
 Identify new opportunity in market.
 Being good at customers behavior research .
 They are ready to take up any risk and maintain effective team
 Continuously monitoring the activities of the competitors.

Is anyone comparable to Apple in this respect?

 Apple has gained huge profits through its innovations.
 There is no company doing better than Apple in innovation.