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Case Studies Basics
Case Studies Basics
BASICS
A case is a description using words and numbers of
an actual management situation. The case paints a
picture of the setting of a business decision and
takes the student to the brink of the decision
without revealing what happened.
A case study is a written story that serves as the
basis for a group discussion. It can foster a
classroom program of role-playing, simulation,
question answering, and discussion.
A written case attempts to provide a synopsis of
past events in the life of an organization. It sets the
stage to make a decision by describing the context
from a number of different perspectives.
Quantitative and qualitative
A good case will place you in the position of facing
a managerial challenge and preparing an action
plan. It will force you to determine what decisions
need to be made, justify them, and make
recommendations.
Advantages