Console

manufactures
• Microsoft are the console manufactures of Xbox and Xbox 360 .
• Five features of the Xbox 360:
• Online play – This enables you to play against your friends or against other people competitively. This would mainly
appeal to teenagers as they can socialise with there friends while there playing online against or with them. This
would appeal to gamers who like to test themselves online against friends.
• Media Consumptions- The media consumptions which you can do on Xbox are play CD’s, DVD’s, Listen to the radio
and watch Sky TV. This enables users to do other consumptions of media not just play games. This would appeal to
teenagers as they might like to listen to music while there playing games or even watch Sky TV instead of playing
games.
• Customization – This enables people to change the appearance of the way the Xbox looks, as you can buy
faceplates of a certain game and clip it to the front of your Xbox. This would appeal to the target audience as they
can make the Xbox there own and have the own unique faceplate .
• Wireless – There are several different wireless aspects for the Xbox; Controller, Steering Wheel and WIFI. With the
controller and steering wheel. This enables players to play the game from a further distance from the console as they
do not have any wires connecting to the console. WIFI allows players to play in any room in a house if they have a
router this will appeal to players as they don’t have to be close to the router, they could play in a quite room.
• Interactive/Kinect– This is an interactive add on which allows players to play interactively with no controller. This
would appeal to a younger audience as they would enjoy to be active and interact with games and most of the games
are for a more younger audience, however there are also sport and fitness games which would be appeal to a more
older audience as they could keep fit by doing activities from the game instead of going to the gym.
 The top five international selling games on Xbox 360:
• The top five international selling games on Xbox 360 are; 1.Halo 3 (8 million copies), 2.Call of Duty: Modern Warfare
2 (7.4 million), 3.Gears of War (5 million), 4.Gears of War 2 (5 million), 5.Grand Theft Auto IV (4.356 million). At
number one is Halo 3 .This would mainly appeal to teenagers as they would like competitive shooting games and
they are able to play online against people. At number two is call of duty modern warfare 2, this would also appeal
to teenagers as it is a competitive shooting game and they are able to play online against other people. At number 3
is gears of war which would also appeal to teenagers as it’s a competitive shooting game and they can role play as
characters. At number 4 is Gears of war 2 appeals to teenagers as it’s a competitive shooting game and role playing.
At number 5 is grand theft auto which would appeal to teenagers as it’s a role playing game in life situations and you
get to chose the outcome and also you can play this game online.
The international sales figures for Xbox 360:
• The international sales figures for Xbox 360 Worldwide are: 44.6 million from September 2010.

Marketing material for Xbox 360:

• This marketing material is an advert for Xbox 360 promoting the new Kinect
which is a interactive add on to the Xbox 360. This allows players to play without
any controllers as the camera pick up your body movements. This appeals to
their audience as it is a new way of playing games and it is interactive and
active where there body movements will happen on the game.

http://www.youtube.com/watch?v=p2qlHoxPioM http://en.wikipedia.org/wiki/Xbox_360 http://en.wikipedia.org/wiki/List_of_best-selling_video_games

• The Console manufactures that make the Nintendo Wii are Nintendo.
• Five features of the Nintendo Wii:
• Online play – This enables you to play against your friends or against other people competitively. This would
mainly appeal to children from around 8-12 year olds as they can socialise and play against their friends.
• Multiplayer/ interactive – The Wii sensor bar allows players to play interactively with up to 4 players with
controllers. This would appeal to a younger audience of around 6-10 year olds as they can keep active and engage
into games more by doing various movements and exercises. However this is also for older people as they have
games for fitness and exercises like the Wii fit which would appeal to a more older audience of around 13-40 year
olds which will allow them to keep fit and healthy.
• Wireless – There are several different wireless aspects for the Wii; Controller, Steering Wheel , golf club, tennis
racket, baseball bat Wii fit and WIFI. This enables players to play the game from a further distance from the console
as they do not have any wires connecting to the console. WIFI allows players to play in any room in a house if they
have a router this will appeal to players as they don’t have to be close to the router, they could play in a quite
room.
• Mii characters- The Mii characters are a virtual character of you. You can customize the character clothes and
appearance to make him look like yourself. This would mainly appeal to a younger audience of about 6-10 as most
children like to customize things.
• Fitness – This enables players to keep fit as the are interacting with the game and also by introducing the Wii Fit
which allows players to do various exercise and routines on an exercise mat. This would appeal to an older
audience from around 13-40 year olds as this game is aimed towards adults more then young children .
 The top five international selling games on Nintendo Wii:
• The top five international selling games on Nintendo Wii are; 1.Wii Sports (67.71 million), 2.Mario Kart Wii
(24.01 million), 3.Wii Fit (22.61 million), 4.Wii Sports Resort (20.94 million), 5.New Super Mario Bros. Wii (16.73
million). At number one is Wii sports this would appeal to the audience as it is family and friends game where
they can play interactively against each other. At number two is Mario Kart Wii which would appeal to a more
younger audience as I contains of famous Nintendo characters which are in all the Mario Karts. At number three
is Wii Fit which would appeal to an older audience of 15-40 year olds so they can keep themselves fit and
healthy and don’t have to join up for a gym. At number four is Wii sports Resorts which is an addition on the
original Wii Sports which includes more sports that you can play. This is appealing as it gives you a more variety
of sports which you can do. At number five is new Super Mario Bros which would appeal to a younger
audience as it contains of the famous characters.

The international sales figures for Nintendo Wii :

• The international sales figures for Nintendo Wii Worldwide are: 75.90 million from September 2010

Marketing Example:
• This marketing material is an advert to promote the accessories that you can
buy for your controller for example in this screenshot of the advert there is
a family playing Mario Kart with steering wheels attached to the controllers.
This appeals to the their audience as if they like driving games they could buy
this and then feel more interacted into the game as they are driving with a
steering wheel.

http://www.youtube.com/watch?v=Mftku6Eta-I http://en.wikipedia.org/wiki/Wii http://en.wikipedia.org/wiki/List_of_best-selling_video_games

• Nintendo are the console manufacturers of Nintendo DS
• Five features of Nintendo DS:
• Multiplayer – This enables player co connect to another DS and play against your friends. This would appeal to 7-
12 year olds as they could socialise with there friends as well as playing against them.
• Portable – This is enable s players to carry about their Nintendo DS which allows them to play games when on
holiday or when out with the family. This would appeal to a younger audience from around 6-10 year olds, this
appeals to them as the can keep themselves occupied so they don’t get bored.
• Camera – This enables players to take pictures of themselves or there surroundings which can be used in games.
This would appeal to children of the age 7- 12 year olds, as it allows them to interact with the game more as they
are putting themselves into the game.
• Touchscreen – This enables players to interact with the game as the screen is touchscreen. This would appeal to a
younger audience of around 6-10 year olds as they can fill interact with the game as they have to use a special pen
or your finger to play the game.
• SD memory card – This enables player to backup their saved games as they can use the SD memory card and put
it into the computer where they can back up their game saves if they don’t have enough space for all there games
to be saved. This would appeal to a younger audience of around 6-10 year olds as they would have a lot of games ,
which means they will have to back up their game saves on computer.
 The five international top selling games on Nintendo DS
• The five international top selling games on Nintendo DS are; 1.New Super Mario Bros. (24.13 million), 2.Nintendogs All
versions (23.26 million), 3.Brain Age: Train Your Brain in Minutes a Day! (18.72 million), 4.Mario Kart DS (17.90 million),
5.Pokémon Diamond and Pearl (17.39 million. At number one is New Super Mario Bros which would appeal to its
audience as it contains some of Nintendo most famous characters and is a sequel of the old super Mario bros. at number
two is Nintendogs which would appeal to its audience as they are most likely to have some sort of pet. At number three is
brain age this would appeal to many people as they would want to educate and see how clever they are by playing it in
game form. At number four is Mario Kart which would appeal to there audience as this game contains some of Nintendo's
famous characters and also is a sequel to other Mario Karts. At number five is Pokémon diamond and Pearl which would
appeal to their audience as they would watch the programme and their has been many sequels of the game.

The international sales figures for Nintendo DS:

• The international sales figures for Nintendo DS Worldwide are 135.58 million, including DS Lite, DSi and DSi XL units
from September 2010.

Marketing material:
• This marketing material is an advert to promote the features that
you get with the new Nintendo DS which would want to make you go and
buy the new DS. This would appeal to people as there are more things to do
then just play games.

http://www.youtube.com/watch?v=QY7b15BrPG0 http://en.wikipedia.org/wiki/Nintendo_DS http://en.wikipedia.org/wiki/List_of_best-selling_video_games

• Sony are the console manufactures of PS1, PS2, PS3 and Ps3 Slim.
• Five features of the PlayStation 3:
• Online play – This enables you to play against your friends or against other people around the world competitively.
This would mainly appeal to people aged from 12- 30 as they can socialise with there friends while there playing
online against or with them. This would appeal to gamers who like to test themselves online against friends.
• Media Consumptions- The media consumptions which you can do on PS3 are play CD’s, DVD’s, blue ray DVD’s and
surf the internet. This enables users to do other consumptions of media not just play games. This would appeal to
teenagers as they might like to listen to music while there playing games or even watch DVD’s or surf the internet
instead of playing games.
• Wireless – There are several different wireless aspects for the PS3; Controller, Steering Wheel and WIFI. With the
controller and steering wheel. This enables players to play the game from a further distance from the console as
they do not have any wires connecting to the console. WIFI allows players to play in any room in a house if they
have a router this will appeal to players as they don’t have to be close to the router, they could play in a quite room
and not in the living room where other people might want to watch TV.
• Interactive - (PlayStation move)–This enables players to be more engaged and interactive in games. This is an
interactive add on which allows players to play interactively with a PlayStation move controller. This would target a
more younger audience from around 8-12 as the games that are available are more suited towards them. However
there are also fitness games which are aged for a more older audience of around 18-30.
• Awards –This enables players to want to complete the game as they get awards for doing certain things. This would
appeal to gamers who like to complete games and would want them to complete games on the hardest difficulty.
The five international top selling games on PS3:
• The five international top selling games on PS3 are; 1.Call of Duty: Modern Warfare 2 (4.8 million), 2.Gran Turismo 5
Prologue (4.65 million), 3.Uncharted 2: Among Thieves (3.5 million), 4.MotorStorm (3.31 million), 5.Metal Gear Solid 4:
Guns of the Patriots (3 million). At number one is Call of duty modern warfare 2 which would appeal to teenagers as it
is a shooting game and you can play online competitively. At number two is Gran Turismo would appeal to 10 to 20
year olds as it is a realistic driving game, and you can race competitively online. At number three is uncharted 2 which
is an adventure game which would appeal to 12- 16 year olds because it is all about the storyline. At number four is
motor storm which is a off-roading motocross game which would appeal to people as it is a competitive racing game
with different types of vehicles. At number five which is Metal Gear Solid this is a action and adventure game which
appeals to teenagers as they can role play as characters in the game.

The international sales figures for PlayStation 3 :

• The international sales figures for PlayStation 3 Worldwide are 41.6 million from September 2010.

Marketing material:
• This marketing material is an advert for PlayStation 3 promoting the new Move
which is a interactive add on to the PlayStation 3. This allows players to
play interactively with motion censored controllers. This appeals to their audience
as you can now play sport and other genre of games interactively. sport games such
as boxing with controllers that censor now read the type movements and punching
you are doing.

http://en.wikipedia.org/wiki/PlayStation_3 http://en.wikipedia.org/wiki/List_of_best-selling_video_games
• Sony are the console manufactures for PlayStation portable (PSP).
• Five features of PlayStation portable (PSP):
• Portable – This is enable s players to carry about their PSP which allows them to play games when on holiday or
when out with the family. This would appeal to a younger audience from around 7-14 year olds, this appeals to
them as the can keep themselves occupied so they don’t get bored when out with the family.
• Multiplayer – This enables player s to connect to another PSP and play against your friends. This would appeal to
7-14 year olds as they could socialise with there friends as well as playing against them
• Memory card – Memory stick duo allows players to put their saved games onto the memory stick and you could
also back up your files to the computer. this would appeal to people who have a lot of games as the wont have to
keep buying more memory sticks they could just put theirs files onto the computer.
• Media consumptions – The PSP allows players to listen to music while playing games and also lets you put
pictures and videos on their so you can watch them instead of playing games, also you could buy DVD’s for your
PSP. This allows players to play and watch other media consumptions instead of just playing games.
The five international top selling games on PSP:
The five international top selling games on PSP are; 1.Monster Hunter Freedom Unite (3.1 million), 2.Grand Theft Auto:
Liberty City Stories (2.7 million), 3.Crisis Core: Final Fantasy VII (2.59 million), 4.Daxter (2.3 million), 5.Monster Hunter
Freedom 2 (2.3 million). At number one is monster hunter which is an action game which would appeal to the audience
as there is a sequel. At number two is grand theft auto which would appeal to the audience as there are many sequels
and also it is a role playing/ shooting game where they get to make life decisions. At number three is final fantasy which
is an adventure and action game which would appeal to people as there sequels off this game. At number four is Daxter
which is an action game this would be appealing to the audience as they would like to fight through the game. At number
five is Monster Freedom 2 which would appeal to the audience as it is an action game.

The international sales figures for PlayStation Portable:

The international sales figures for PlayStation 3Portable Worldwide are 62 million from September 2010.

http://en.wikipedia.org/wiki/PlayStation_Portable http://en.wikipedia.org/wiki/List_of_best-selling_video_games