FOREVER 21

SUBMITTED TO : Ms VIJAYA TOMAR SUBMITTED BY: SHRUTI SUMAN

MBA(RFM)
1952031
STOREFRONT
PROFILE
 Forever 21 Inc., operates a chain of retail clothing stores,
catering to teenage girls and young women. It has about
400 locations. Forever 21's specialty is cheap chic: delivering
the latest trends at low prices. Private label knock-offs make
up much of its stock. In addition to its original Forever 21
chain, the company's flagship Forever XXI stores are larger
and have a wider selection, including items for men. A
separate chain, For Love 21, specializes in accessories.
 PRINCIPAL COMPETITORS
American Eagle Outfitters Inc.; dELiA*s, Inc.; Hennes & Mauritz AB;
Limited Brands, Inc.; The Wet Seal, Inc.
WINDOW DISPLAY
DEPARTMENTS
 Denim section was
put up in a separate
corner
Uniquely designed bags
MENS WEAR CORNER
CLOTHINGS ARRANGED IN SETS
 FITTING ROOMS
The clothes were displayed inside the fitting room as well, infront of every changing room
PILLARS

The pillar were adorned

with various posters.
FIXTURES USED
DISPLAY TABLES

NESTING TABLES
2-way displays, accessory displays, mannequins, single rail clothing racks, etc. were
observed to display the merchandise.
CASH COUNTER/ BILLING AREA
OBSERVATIONS
 COLLECTION:
 Consisted of florals and strips, Kendall & Kylie collection
was up for purchase
 Separate denim section
 Crop tops with either plunge or halter neckline
 STAFF:
 No uniforms, wore ID cards, polite staff members
 NO VISITORS BOOK
 DISPLAY:
 Mannequin display for every collection
 Fitting room display concept
 MUSIC: peppy and latest
 FRAGRANCE: none
 A/W’19 Collection wasn’t introduced by the
month of August 2019
 Selected pieces were on sale
 FITTING ROOM: only 6 garments (max.) were
allowed
 Pillars were covered with quotes and full
length mirrors
RETURNS AND REFUND POLICY

It can be summarized into:

 Refunds or Exchanges are allowed within 30 days from the
date of purchase or from the date the item was shipped if
the purchase was made online. All In-store purchase Returns
must have the original receipt. Must present the Invoice
Order for All online purchase Returns. Refunds will be issued
in the original form of payment.
 For in-store purchases, refunds or exchanges without the
original receipt will not be accepted.
 For online purchases, refunds or exchanges without the
packing slip or order confirmation email will not be accepted.
THANK YOU