CAR THEORY OF PRODUCT

Now! what is CAR ?

It refers to..!

C Consumable goods

A Affordable goods

R Re-purchasable goods
Consumable goods
Consumable goods are those items which
are consumed and then replaced.
Consumables are also called non-durable or
soft goods, and they are the opposite of
durable goods.
Types of consumable goods – supplements
, food products ,dental Care ,cosmetics
,home care etc.
Affordable goods
If something is affordable, its price is
reasonable, it is inexpensive, most people can
afford it. An affordable product or service is one
that people can easily purchase and are pocket
friendly
Affordable goods are those they cover the
masses and provide high quality goods in low
price according to the nature of goods and
target consumers
 Re-purchasable goods
Re-purchasable goods are daily need goods
which are used or purchases on daily basis

These type of goods are affordable by target

consumers

These type of goods helps to generate regular

basis of profit or income
WHY CAR THEORY ?
.It helps to survive in market for long term
.Profit on daily basis
.It helps to cover the masses
.It helps to generate employment
.It helps to satisfy the consumers
.It helps to achieve organizational goal’s
.if you want to be an entrepreneur you
must take care of this
Consumable

Affordable

Re-purchasable
 THANK YOU
SUBMITTED TO- Dr. Rajeev Kumar SUBMITTED BY – Suraj thareja
Senior faculty Batch-2019-2021 (RFM)
FDDI (RFM)