Strategic Management

（战略管理）
Lecturer : Huo Mingkui （霍明奎）
Student : Jabri Bin Juhinin （加比利）
1. Woolworth’s commitment to the natural environment
Answer :
Moving to a circular economy

Source :
https://www.woolworths.c
om.au/shop/discover/sustai
nability
Sourcing environmentally sustainable
commodities

Source :
https://www.woolworths.c
om.au/shop/discover/sustai
nability
Responding to climate change

Source :
https://www.woolworths.c
om.au/shop/discover/sustai
nability
2. Competitive analysis between Woolworths and Aldi
Discussion
It can be found that Aldi has
been preferred by the
customers due to its cheaper
price. Additionally, the
promotional strategy of Aldi is
effective and helps in attracting
customers. The high quality
product of Woolworths and
strong quality control system
has focused on product
differentiation.
Target segment analysis
Recommendation for Wools Worth
• Wools worth should revise its pricing strategy. The price set
by Australia is higher than the other supermarkets. They are
keeping high profit margin.
• The quality of products offered at Wools worth are similar
to the products offered by other supermarkets. The
reputation of the company is high. This has maximized the
market share of the company. But the company has to
revise its pricing strategy in order to survive in the long run.
This will help the company to target a larger segment of the
market. The profit of the company will remain the same if it
attracts to wide range of customers. It has to start
competitive pricing strategy.