A Project Report on “Britannia

St. soldier Management & Technical

Institute
 
(Jalandhar)

Submitted By: Submitted To:

Tanu thapa Prof. Ramandeep
BBE 3rd Year (5th Sem) (H.O.D)
(2015-2018)
 Table of contents
•Introduction of Britannia
•Vision and Mission
•Marketing strategy
•SWOT Analysis
•Marketing share
•Products of Britannia
•Competitors
•Process of making biscuit
•Conclusion
•Bibliography
 Introduction of Britannia
The company was established in 1892,with an investment of
Rs265.initially,biscuits were manufactured in a small house in
central kolkat Later the enterprise was acquired by the gupta,a
renowned attorney and operated under V.K brothers.”in
1918,C.H.holmes,an English businessman in Kolkata, was taken on
as a partner and The Britannia biscuit company limited was
launched. The Mumbai factory was set up in 1924and peek
freandUK,acquired a controlling interest in BBCo.Biscuits were in
high demand during world war ll,which gave a boost to the
company sales. The company name finally was changed to the
current “Britannia industries limited “in 1979.
 Vision and Mission
Vision:-
To dominate the food and beverage market in India with a
distinctive range of “ Tasty Yet Healthy” Britannia brands.

Mission:-
To dominant the food and beverage market in India
through a profitable range of “ Tasty Yet Healthy” products
by making every Indian a Britannia consumer. “ We want to
be part of our consumer – at home, out of home, a natural
part of his life”.
 Marketing strategy
A strong quality of the product and customer satisfaction.
A growing relationship with customer and customer retention.
Focus on competitor’s activity.
A growing emphasis on global thinking and local marketing
planning.
Promotional strategy.
 Marketing share of Britannia
Both Britannia and parle account for 61% share of the market.
India is currently the world’s largest biscuit consuming nation.
Small business plan.
Awareness among people.
Rural – urban penetration.
 Products of Britannia
The Britannia Products consists of the four sectors:
 Biscuit sectors
Bread, Cakes and Rusk sectors
Gift sectors
Dairy products
Competitors
Process of making BISCUIT
 Conclusion
Britannia is well established brand in biscuits market,
hence it has a wide range of customer across the
country. Now it is entering into a new products line
chocolates with a special target group, though
market is full of competitors like Cadbury, nestle etc.
Britannia through its brand image and strategies will
definitely turn the tables.
 Bibliography

The data presented to you in this project

has been compiled from the following we
bsites:-
Www.scribd.com
Www.google.com