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Textual Analysis of My Music Video: How Effective Is Your Combination of The Main Product and Text?
Textual Analysis of My Music Video: How Effective Is Your Combination of The Main Product and Text?
Part 3- Evaluation
Theme
The theme is also the
locations within London as
that is what the song is
based on, ‘City Life’.
BRANDING
The DVD s This sign is
ign lets
the audien recognised on some
ce know
that it is an DVDs. It ‘is a digital
official
DVD, and audio coding
so shows
it is compa technique that
tible in a
DVD Playe reduces the amount
r,
Computer/ of data needed to
Laptop or
Games Co produce high quality
nsole.
sound.’
Which means the
audience will get the
best quality of sound
then on usual DVDs.
The way which the main artist is
represented on the DVD is visible in
the production. Wearing what he feels
‘comfortable in’. This is what the
audience will expect him to look like if
on television. However, the other
performers in the video vary according
to their appearance. The variety of
appearances brands my production
and the ancillary product.
Mode of Address The words ‘OUT NOW’ on the magazine advert
appeals to our target audience. It is short, quick and
catchy, just like our music production with fast cuts.
The lyrics of the song are informal and was carried
on to the ancillary products appealing to our target
audience.
The MTV rating also appeals to our target audience
as many watch MTV, and the 5 star rating means
that the music video is up to the standards. Which
will make the audience want to watch it.
Representation of Artist
As there are a lot of different artists in my media production so the representation of each is depends on the
individual, this denotes the diversity of London. The main artist however is represented as an average
teenage boy, appealing to most teenage boys in London. The way the main artist is dressed is informal,
which again relates back to our ancillary products with the picture of the main artist and the language used.