Instead of searching for

employees,

What if they found you…?

Presenting Monster
Branding Solutions

Helping your brand reach your target

audience effectively

100% Targeted. 0% Wastage.

 It’s a fact: Good talent always gets
attracted to great Employer Brand

“An Employer Brand encompasses all the thoughts, feelings, perceptions

and ideas that candidates and employees associate with a company as a
potential place to work.”
Author: Dave Lefkow

3
 To attract the right talent, you need to
build a great employer brand

Choosing the right media to communicate is an

essential component to successful positioning of a
brand

4
 Fish where the fish are..

Online is the most preferred medium for Job Seekers

100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
newspapers Online job Using Direct Employment
sites/ network of applications/ agencies
internet friends and walk ins
colleagues

Source: Ipsos survey in Middle East in 2008.

5
 The Monster Advantage
 Branding on Monster is 24x7
 It’s 100% targeted with 0%
wastage!
● TG profile : Age group 21-45 years,
working population in major cities
& countries, having access to the
internet
 More than 1.2 million unique
visitors every month
 Innovative branding solutions
 Flexible: build your own cost plan
6
Print
 Ad appears once in 7 days
 Life of branding 1 day
 Newspaper circulation 113,522,
readership 741,242; career
supplement readership 377,042
 Maximum Spillage
 Pay premium to get highlighted
 One half page ad cost USD 12,974
Appointment section full page cost
USD 7,031
 The Monster Advantage

Monster Yahoo/ Maktoob /other

100% targeted branding generic

 Niche Specialized vertical (job  Mixed demographics

seekers)
 4-60 years
 Working class age group 21-45
 Kids, students, housewives,
 Educated and qualified service business class, service class
class professionals.
 Consumer behavior
 Attracting audience from major
cities in GCC, Jordan and ● Non focused
Lebanon ● A leisure time activity

If your TG is young, educated, service class

Monster is where your brand should be

7
 The Monster Advantage

More than 1.2 Million unique visitors visit Monster Gulf

every month

12.8 Million Page impressions every month

Over 3,800 job seeker registrations in a day

A registered base of more than 1.5 million users

8
 Demographic Mix

Profile - Experience Profile - Education

From entry level to top management – Graduates and above constitute more
Monster has the best talent across than 70% of the database
experience bands

9
 Demographic Mix

Profile - Nationality Profile - Category

Be it South Asians or Arab Nationals, no

Job seekers across categories trust
one reaches job seekers the way Monster
Monster to find the right job
does

10
 Monster Branding Solutions

Provides your brand with…

 Premium Visibility

 High Reach

 Targeted Reach

• Maximize your Return on Investment

• Customize high reach solutions at low cost

11
 Home Page Company
Corporate Page
Premium Visibility Branding Micro Site Branding

Job Search Job Jobseeker

Page Description Login
Page Page
Branding Branding

High Reach
Jobseeker Job Alert
Log Out Mailer
Page

Category International Target

Page Jobs Page
Branding Mailers
Branding
Targeted Reach

Key Word
Advertising

12
 Home Page Company
Corporate Page
Premium Visibility Branding Micro Site Branding

Job Search Job Jobseeker

Page Description Login
Page Page
Branding Branding

High Reach
Jobseeker Job Alert
Log Out Mailer
Page

Category International Target

Page Jobs Page
Branding Mailers
Branding
Targeted Reach

Key Word
Advertising

13
 Premium Visibility

Home Page

Corporate Micro Site

Company Page Branding

14
 Premium Visibility

Home Page Branding

Become an Employer of
Choice

With more than 1 Million

page impressions a month
and more than 3,00,000
unique visitors, the home
page provides premium
visibility to your brand.

Branding Opportunity
• Logo on the home page

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 Premium Visibility

Corporate Micro Site

When it comes to your brand

Monster makes no
compromise. Our team of
designers leave no stone
unturned to create the micro
site as close to your
corporate website.

Get redirections from

banners, job postings,
mailers etc and let your
brand talk to your
jobseekers.

16
 Premium Visibility

Company Page Branding

Get featured among the top

companies that jobseekers
search for.

Branding Opportunities
• Top Banner
• Logo on the page

17
 Home Page Company
Corporate Page
Premium Visibility Branding Micro Site Branding

Job Search Job Jobseeker

Page Description Login
Page Page
Branding Branding
High Reach
Jobseeker Job Alert
Log Out Mailer
Page

Category International Target

Page Jobs Page
Branding Mailers
Branding
Targeted Reach

Key Word
Advertising

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 High Reach

Job Search Page Banners

Job Description Page Banners

Jobseeker Log In Page

Jobseeker Log Out Page

Job Agent Mailer

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 High Reach

Job Search Page Banners

Let your brand be present

while job seekers search for
jobs. With more than 1.5
Million page impressions
per month, job search result
page hosts high job seeker
traffic and gives your brand
maximum exposure.

Branding Opportunities
• Job Search result page –
Top Banner
• Quick Search Page – Top &
Bottom Banners

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 High Reach
Job Description Page
Banners

With over 5 Million page

impressions, the job
description page gives your
brand the maximum exposure.

Branding Opportunities
• Top Banner
• Right Hand Panel Banner
• Bottom Banner

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 High Reach

Jobseeker Login Pages

Get visibility on these must

visit pages for jobseekers on
Monster.
With more than 1.2
million page impressions
every month the page is
ideal to make the first and a
lasting impression.

Branding Opportunities
• Top Banner
• Top Banner on My Monster
page

22
 High Reach

Jobseeker Log Out Page

Get prominent visibility for

your brand and make that
last impression on job
seekers.
With over 1,00,000
unique visitors, Job seeker
Logout page gives
imperishable exposure to
your brand.

Branding Opportunities
• Top Banner
• Centre Banner
• Bottom Banner

23
 Home Page Company
Corporate Page
Premium Visibility Branding Micro Site Branding

Job Search Job Jobseeker

Page Description Login
Page Page
Branding Branding

High Reach
Jobseeker Job Alert
Log Out Mailer
Page

Category International Target

Page Jobs Page
Branding Mailers
Branding
Targeted Reach

Key Word
Advertising

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 Targeted Reach

Category Page Branding

International Page Branding

Target Mailers

Key word advertising

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 Targeted Reach

Category Page Branding

Helps you reach your target

audience when they are
searching jobs in a
particular category e.g.. IT,
Call Center, Sales,
Marketing etc.

Branding Opportunity
• Sponsorship Logo
• Top Companies Logo
• Top Banner
• Bottom Banner

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 Targeted Reach

International job search

Page

With presence in more than

50 countries across the
globe, Monster provides a
host of global job
opportunities to jobseekers
in India. The international
job search page is the
gateway to these global job
opportunities.

Branding Opportunity
• Top Banner
• Right Hand Panel Banner

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 Targeted Reach

Target Mailers

One of the most effective

ways to make your brand
reach your Target Group.

Monster’s advanced
campaign management
system ensures that your
communication is delivered
directly to the inbox of the
job seekers.

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 Targeted Reach

Key word based advertising

Get noticed by just the

people you want. You can
now target the most active
job seekers by what they are
searching for.
Buy a set of keywords for
which you want your
message to be highlighted.
Put a customized message of
your choice through an easy-
to-use interface.
It’s 100% targeted.
And 0% wastage.

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 Monster Branding Solutions

Help you reach your TG effectively

Maximize your return on investments

Are supported by best in class customer service

30
Thank You

Name – Hemanth Kumar

Designation – Key Account Manager
Contact Number- +91 40 66116832
email ID-hemanth.kumar@monstergulf.com