FEASIBILITY STUDY ENTITLED

HIRAYA
MARKETING
AGENCY
by: Jolina A. Reyes
Rationale
What problem do you want to solve?

Building up brand requires full-time attention but some

businesses specially those small ones struggles on how they
can create their own brand. They need people that are capable
in multiple fields such as content management, social media
marketing, production, and many more. But unfortunately,
according to the list of registered business in Malasiqui, there
is no registered marketing agency in the town.
 Objective:
The primary purpose of this paper is to express an in-
depth and comprehensive feasibility study for a
marketing agency in Malasiqui, Pangasinan which
specialized in full service digital marketing.

-
Methodology
specific procedures or techniques used to identify, select,
process, and analyze information about a topic

The chosen research method for this feasibility study a

mixed method: qualitative as the research topic needs
further understanding and consideration, and quantitative
as numerical data are included in the feasibility analysis.

Bij ou Solutions, Inc. | 2020

 1. What is the viability of establishing the business
in terms of;

a, marketing aspect;
Statement of
the problem b. technical aspect;

#1 c, management aspect;

d, financial aspect; and

It sought to answer the
following question.
e, socio economic aspect?

Bij ou Solutions, Inc. | 2020

a.Findings
Marketing Aspect
ABOUT THE
COMPANY BUSINESS NAME AND LOGO

The Hiraya Marketing Agency

(HMA) is a full-service digital
marketing agency in Malasiqui,
Pangasinan that strategies in
producing quality and exceptional
digital marketing performance.
The Brand and
Offering
What is your product or service?
The business aims to deliver a functional and full-featured design that drives user
engagement and business growth. This digital advertising agency which specializes in
offering online marketing campaigns includes a full 360-degree approach to digital
marketing.

STARTER DIGITAL PACKAGE

P5,000/MONTH

BASIC DIGITAL PACKAGE

P10,000/MONTH

GROWTH DIGITAL PACKAGE

P20,000/MONTH
 10% MARKET SHARE
PROJECTED GAP
Year 1 Year 2 Year 3 Year 4 Year 5
500 600 600 750 750

400

400 400 500 500

300

200
200 200 250 250

100

0 0 0 0 0
Supply Demad Gap Supply Demad Gap Supply Demad Gap Supply Demad Gap Supply Demad Gap
 Promotional Activities

INVEST MORE TRADE SHOWS BE SEEN ON

ON SOCIAL ADS OTHER
PLATFORMS
 CONCLUSION A
The comprehensive project backed by market aspects supports the
implementation of the business. According to
the result of the market analysis, the supply for this kind of services
is very limited with a projected gap of 192 services that are not
supplied so the existence of this business venture can serve as a
suitability
to its clients.

Bij ou Solutions, Inc. | 2020

 RECOMMENDATION A
• Improve and expound new services and packages offerings.
• The full services digital marketing can also be converted to became
fully integrated service marketing agency
b.Findings

Technical
Aspect

CONNECT ASSIGN DEVELOP EXECUTE TASK CHECK

PROJECTS CAMPAIGN  PROGRESS
. .
FACILITY LAY OUT
 CONCLUSION B
In the technical aspect, the needed equipment, supplies and location with all
associated costs are determined. It was also concluded that all the supplies are
accessible and available for consumption and purchase. 

Bij ou Solutions, Inc. | 2020

 RECOMMENDATION B
1.The location of business office can be moved to the town of Malasiqui
or to other accessible location for the clients.
FINDINGS C.
MARKETING TEAM
GET TO KNOW US
CREATIVE DIRECTOR

SEO Specialist Social Media Manager Graphic Designer

 CONCLUSION C
This study also identifies the impact on society and environment showing
positive effect since establishing marketing agency lessen the unemployment by
providing work.

HMA management team brings a broad range of industry experience and training
from both energetic small firms and experienced industry leaders.Initially, the
business will outsource three freelancersto be able to serve the needs of the
clients.

Bij ou Solutions, Inc. | 2020

 RECOMMENDATION C
1.In terms of employment, when the market share increases and become
constant the
business could start hiring full-service employees.
d.FINDINGS
Payback period
Financial Aspect 1 ½ year
200%
PROJECT COST
12O,OOO
150%

100%

50%

0%
Year 1 Year 2 Year 3 Year 4 Year 5
 CONCLUSION D
The financial feasibility study recognizes
the financial resources needed to channel and operate the business and calculates all
the economic performance indicators for the project. The finding shows that there is
a positive return of investment of 62% for the year 1, increasing return on equity and
the payback period is just about 1.5 years.

Bij ou Solutions, Inc. | 2020

 RECOMMENDATION D
1. The recommendation is to invest in this proposal, since all of the
analysis techniques suggest will be successful.
E.FINDINGS
Socio-Economic
Aspect
 CONCLUSION E
The government will also be benefited through the
remittance of taxes and the business community as a
whole can be profited since the main services are created
for their expediency and to help them realize their
dreams.

Bij ou Solutions, Inc. | 2020

 RECOMMENDATION E
The recommendation is to implement this proposal, since there are lot of
beneficiaries special the people, planet and the society as a whole
FOR LISTENING