PRESENTATION ON

INSURANCE
Insurance:
 Insurance, in law and economics, is a form of risk
management primarily used against the risk of a
contingent loss.

 The insurance rate is a factor used to determine the

amount to be charged for a certain amount of insurance
coverage, called the premium.

 Insurance is defined as the equitable transfer of the risk

of a loss, from one entity to another, in exchange for a
premium, and can be thought of as a guaranteed small
loss to prevent a large loss (which may occour).
Insurance History
 Insurance appears simultaneously with the appearance
of human society.

 It started in the 13th century(1347 in Genoa) with ship

owners who wanted to protect themselves against the
possibility of catastrophic losses.
Insurance Companies

 Insurance Companies are risk bearers; in other words,

they bear risk that individuals are willing to pay to avoid
the risk of death, disability, property loss, investment
fluctuation etc.

 Insurance companies receive premiums in exchange for

underwriting risks ,invest premiums to meet future
liabilities and make profit. Insurance company liabilities are
contingent liabilities they depend on the certain events in
future time and amount of liabilities are uncertain
depending on type of insurance an insurance company's

 Profit/loss = Premiums + Investment income - Claims -

Overhead.
Insurance companies may be classified into
two groups:

 Life insurance  Non-Life insurance

companies companies Life
Which sell life General or
insurance, annuities property/Casualty
and pensions products. insurance companies
which sell other types of
insurance.
Types of Insurance:

 Auto Insurance
 Home Insurance
 Health Insurance
 Life Insurance
 Property Insurance
 Credit Insurance
List Of Top Insurance Companies Of
India:
 Life Insurance Corporation of India
 Bajaj Allianz Life Insurance
 Tata AIG Life
 Birla Sun Life Insurance
 SBI Life
 Max New York Life
 Kotak Life Insurance
 HDFC Standard Life
 Reliance Life
 ICICI Prudential
 Insurer market share (%)-

 Life Insurance Corporation of India 76.07

 ICICI Prudential Life Insurance Co. Ltd 6.91

 Bajaj Allianz Life Insurance Company Limited 4.73

 HDFC Standard Life Insurance Co. Ltd 2.98

 Birla Sun Life Insurance Co. Ltd 1.72

1.Life Insurance Corporation of
India (LIC)-

 Life insurance corporation of India (LIC) was

formed in September, 1956 .
 It is fully owned by the government of India.
 Life insurance is the only sector which garner
long term saving.
 It has assets estimated of US$ 202.03 billion.
 LIC of India currently has 8 zonal Offices and
101 divisional offices and at least 2048 branches
 Children Endowment
assurance plan
plans

PRODUCTS

Money bank
Joint life
plan Term plan
Assurance plan
2.ICICI Prudential Life Insurance
Company-
ICICI Prudential Life Insurance Company is a joint
venture between ICICI Bank.
Headquartered in the United Kingdom.
ICICI Prudential began the operations in
December 2000.
ICICI Prudential Life Insurance Company is the
first life insurer in India that received a National
Insurer Financial Strength rating of AAA from
Fitch ratings.
 Life
Educations
Insurance Insurance Plan
plans

PRODUCTS

Health
Retirement
Coverage
Solution
Plan
3. Birla Sun Life Insurance Company Limited-

• Birla Sun Life Insurance Company Limited (BSLI) started

functioning in March 2001.

•BSLI introduced unit Linked Life Insurance Solutions in India.

•BSLI has been amongst the top three private sector life insurance
companies.

•Qualities like integrity, commitment, passion, and speed are the

core values of the company.
 Children
Saving
plans

BSLI PRODUCTS

Money bank
plan Retirement
Promotion:

Sponsorship

Promotional van

Agent
 Insurance Marketing Strategies-

The marketing of insurance readily happens in

the life insurance department as well as the non-
life insurance department.   
The more you know the better able you will
be to figure out what type of insurance
marketing you should do to grow your
business.
THANK’S..!