Group No.

- 4
I201 – Yesha Babariya
I214 – Virat Gautam
I224 – Mohit Lakhani
I234 – Vinesh Hegde
L010 -Kushal Kerkar
L019 – Priyan Shah
Company Overview
 Founded by : Vijay Shekhar Sharma

 Owned by : One97 Communications

 A digital payments platform that allows you to transfer cash into the
integrated wallet via online banking, debit cards, and credit cards, or
even by depositing cash via select banks and partners.

 It is one of the pioneers of the cashback business model.

 Berkshire Hathaway is one of the recent investors other than Alibaba

being the key investor in Paytm, valuing it at around $10-$12 billion
(March 2019). 
Value Proposition

 Paytm also set about reinventing the wheel of

its biggest value proposition - Payments.
 In a recent report, the company said its annual
gross transaction value (GTV) crossed $20
billion (about Rs 1.3 lakh crore) in February, a
fourfold increase from March 2017
 After launching features like automatic wallet
reload Paytm turned to Unified Payments
Interface (UPI) and launched its Beta in
December. It claimed to have registered close
to 68 million UPI transactions in February 2018.
This was almost 40 percent of the total market
share.
Competition
Revenue Model

 Marketplace (Paytm  Paytm Wallet

Mall)  Digital Gold
 Recharge Services  Paytm Bank
 Bill Payments
 Payment Solutions
Services Offered

 Mobile recharge
 DTH recharge
 Data Card Recharge
 To book Air tickets and Taxis
 To pay for fuel at Indian Oil petrol pumps
 Landline Bill Payments
 Electricity Bill Payments
 Gas Bill Payments
 Buy pay movie tickets.
TPS Architecture
Transaction Processing System
TPS digital wallet

E-wallet stands for electronic wallet. It is a

type of electronic card which is used for
transactions made online through a
computer or a smartphone. The utility of e-
wallet is same as a credit or debit card. An
e-wallet needs to be linked with the
individual's bank account to make
payments. The main objective of e-Wallet
is to make paperless money transaction
easier.
P2P transaction

 Person-to-person payments (P2P) is an online

technology that allows customers to transfer
funds from their bank account or credit card to
another individual's account via the Internet or
a mobile phone.
E-money withdrawal

 The development of innovative payment

systems has caused many active Internet users
to use electronic money more eagerly. More
electronic wallets are created to facilitate
various types of online transactions. One of
them is Paytm, which allows the exchange of
cash to e-money.
 E-money is the electronic equivalent of what
you have in your wallet or in your bank
account. It allows online payments without
involving a bank account. 
 Management Information System

 A management information system (MIS) is a computerized

database of financial information organized and programmed
in such a way that it produces regular reports on operations
for every level of management in a company. It is usually also
possible to obtain special reports from the system easily.
 The main purpose of the MIS is to give managers feedback
about their own performance; top management can monitor
the company as a whole.
Information displayed by the MIS typically shows actual data
over against planned results and results from a year before.
Thus it measures progress against goals. The MIS receives data
from company units and functions. Data is obtained from
external as well as internal sources of the company.
Business Processes
 In 2014, the company launched Paytm Wallet, India's largest mobile payment service
platform with over 40 million wallets. The service became the preferred mode of payment
across leading consumer internet companies such as Uber, BookMyShow, MakeMyTrip.

 Mobile recharge
 DTH recharge
 Mobile Bill Payments
 Data Card Recharge
 Data Card Bill Payments
 Landline Bill Payments
 Electricity Bill Payments
 Gas Bill Payments
Paytm Business Model

 Paytm Business Model is a marketplace model which also deals in recharge &
bill payments and provide users with the e-wallet and banking option. Paytm,
though started as a recharge service provider in 2000, has changed its
business model to 'a marketplace and a virtual bank' model. It is also one of
the pioneers of cashback business model.
Entity Relationship diagram of Paytm
 SWOT analysis for Paytm

 STRENGTHS: Paytm is largely accepted by merchants across

India, which has helped the brand grow.
 WEAKNESS: Audience in India is less the confidence as
majority consider cash as primary currency.
 OPPORTUNITIES: Paytm can educated customers on
accepting cashless transactions and online payments which
would in turn boost their customer base
 THREATS: Security and privacy of user is a concern for
Paytm.
Future Prospects of Paytm

BUSINESS PLAN
Entering Into Gold Business, An Innovative Way Which No One Would Have
Thought Of. Got Tied Up With MMTC PAMP.
(Metals and Minerals Trading Corporation of India),
THANK YOU