The effects of packaging and

prices on consumers

Presented by:
Othmane rajiz
And
Achraf idrissi
kandri
 Plan
 The definition of packaging
 The definition of price
 What are the types of packaging?
 How does packaging affects our buys ?
 The relationship between price and effects .
 Conclusion
Definition of packaging
 The Packaging refers to all those activities related to
designing, evaluating and producing the container
for a product. Simply, the box-like container,
wherein the product is stored to protect it from any
physical damage and at the same time attracting the
customer through its appeal is called as packaging.
 The definition of price
 A value that will purchase a definite quantity,
weight, or other measure of a good or service.
 In commerce, price is determined by what a
buyer is willing to pay , a seller is willing to
accept.
 Types of packages
 Packaging may described in relation to the type
of prduct being packaged:
 Medical device
 Bulk chemical packaging
 Over-the-counter drug packaing
 Retail food packaging
 Military material packaging
 Pharmaceutical packaging
 Primary packaging

Primary packaging is the packaging that most closely protects the product. It

can also be referred to as retail or consumer packaging. Primary packaging in
the beverage industry would be the bottle or can the beverage is stored in. The
label on the bottles or cans is also considered part of the primary packaging. In
the pharmaceutical industry, primary packaging refers to the blister packs
(shown above) that holds a certain medication.
 secondary
packaging

Secondary packaging is used for the branding and display of the product. The
pill pack that holds the allergy medication comes packaged in a small
paperboard box that you see displayed in the pharmacy aisle. Additionally, if you
buy a 12-pack of sparkling water or biscuits from a super market, a branded box
contains the cans. Secondary packaging makes it easier for retailers to display
and handle products.
 Tertiary packaging

Tertiary packaging is used for the protection and shipping of a product. Any company
that ships any kind of good uses tertiary packaging in the distribution process. If you
have ever ordered anything online, you’ve received it in a piece of tertiary packaging.
Its purpose is to protect its products, and facilitate their delivery from Point A to Point
B.
 What are the effects of packaing
 Packaging is a key part of the marketing plan
for any business that makes or sells products. A
product’s package can be the selling point for
many consumers by delivering a sense of
quality while also reflecting the product’s
brand image. It is critical in retail sales, where
the right packaging design can attract the
consumer's eye and make the product stand out
next to a rack of the competitor's product.
 It makes you competitor on the market
 Product packaging is considered as the ultimate opportunity for
marketers to communicate the brand’s message visually,
positioning the same as a better choice than any of its
competitor. In the modern world, consumers are being
presented with ever increasing number of alternatives.
 As such, the American Supermarket holds more than 20,000
products, all competing to attract the attention of the consumer.
A typical 30 minute shopping session is all they have to attract,
impress and make them “take it”. With so much of competition,
product packaging seems to be among the best marketing tool
to directly communicate and influence customers.
 The relationship between price and effects .
 The relationship between price and the
package is that the package is one of the
indicators which determine the price; to
determine the price of a product it is necessary
to consider serval indicators whose packaging.