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AGENDA

1 2 3
DARE CONCEPT JOURNEY WAY
FORWARD

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 DARE
THE CONCEPT

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 IDEA ELEMENTS TARGET

To provide the environment, skills, • Space • Increase the number of future

advanced materials and technology to • Funds entrepreneurs.
• Machines, tools and • Introduce a culture of
make things cheaply and quickly
materials innovation.
anywhere in the world, and to make this • Develop regional networks
• Curriculum
available on a grass root level for school and foundations around the
• Business Plan
students . • Audience FABLAB concept.
• Networking

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 OBJECTIVES
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Latch on with a school Make the FABLAB Seed Promote students FABLAB – Seed Model
network and establish the Model self running and involved in the FABLAB must be made mobile to
FABLAB seed model at sustainable as ambassadors to increase its outreach
one of their prime convey the concept to
locations. other schools through
demonstrative events and
open houses.

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STRATEGIC WAY FORWARD

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 PROJECT
STRUCTURE
EQUIP:
All equipment necessary – including tactile simulators, fabrication and assembling tools and
hardware, calibration and testing units - required to understand, design, construct, test and operate
working prototypes and projects.

SUPPORT:
Provide floor plans, manuals and tutorials to support lab projects and equipment.

TRAIN:
Train the lab assistants and instructors who will make the lab operational.

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 SAMPLE LAYOUTS

Our Existing Seed Model Future vision for FABLAB. Target Model.
for FABLAB at the Lyceum
School.

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 FABLAB
MACHINES
AND
EQUIPMEN
T

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“ I got mugged this week. They
took my laptop, my phone and
my wallet. ”
Hussain – 22 years
“ My wife’s condition became
critical as the ambulance did not
reach on time. Is there any worth
for human life? ”
Raza – 60 years

“ As my children are getting

older, the situation of this country
is becoming worse. One of my
biggest worries is that I cannot WHAT DOES OUR TA
always be there with my children
24/7 specially when they go out.
Who will be looking out for them
then? ”
HAVE TO SAY?
Sara – 36 years

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 OBSERVATION
People are looking for a community where everyone looks after one another

A highly resilient society that comes to the aid of each other

60% of the population of Pakistan fall under the age bracket of 18 to 35 years

Tech savvy nation with high penetration of smart phones

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 INSIGHT
A sight beyond sight!
An app that keeps us safe by connecting us directly with our loved ones in case of
emergency situations and notifies us before hand of the country / city conditions.

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 Stop with the blame game, step up and take
charge.
Because…

“You’ve got the Power.”

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 “
Mohafiz is an app that keeps us informed with life threatening emergency situations.
It is Mohafiz that is keeping an eye out for us in this city.
It is a platform that empowers people with a solution when they feel helpless in the face of
their passion to do something for their loved ones.

”
With Mohafiz we become the government, we take charge, and we look after our people.

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ACTION PLAN

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COMMUNICATION PHASES

INTRODUCE EDUCATE ENGAGE

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CREATIVE SOLUTIONS

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INTRODUCE THEM

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INTROD
UCE MERAY APNAY MERAY MOHAFIZ

A viral video to be shared on the social media portraying how people from amongst our own community can be our
Mohafiz.
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INTROD
UCE POWER TO PROTECT

Public service messages in cinemas to reinforce the spirit of community living and empowerment.

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INTROD
UCE CAUTION SIGNAGE

Placed all over the city to reinforce the security factor.

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EDUCATE THEM

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EDUCA
TE EMERGENCY AND ER

Mohafiz Kiosk in Emergencies and ER wings of hospitals to ensure that help is at hand
in the future regarding ambulance services and blood donation.

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EDUCA
TE SCAN TO SAVE LIVES

QR code advertised in all busy areas of the city providing people easy access to the app and information
regarding it.
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 Top Rated Programs
DUNYA NEWS GEO NEWS EXPRESS NEWS ARY NEWS SAMAA
PROGRAM RATIN PROGRAMS RATIN PROGRAMS RATIN PROGRAMS RATIN PROGRAM RATIN
S GS GS GS GS S GS
Jashn-e-Ramzan 0.35 Khabar Naak 0.37 Budget Ka Jhatka 0.80 Jurm Bolta Hai 0.45
Khabar Yeh Hai 0.30 Jirga 0.23 Gerift 0.59 Aisa Bhi Hota Hai 0.72
On The Front 0.29 Sar-e-Aam 0.36 Interrogation 0.63
Aaj Shahzaib Kay Faisla Gilgith
Mazaaq Raat 0.29 Saath 0.22 Baltistan Ka 0.57 Off The Record 0.34 Mutasreen 0.55

ARY DIGITAL EXPRESS ENT GEO ENT HUM TV URDU 1

PROGRAM RATIN RATING RATIN RATIN
RATINGS PROGRAMS PROGRAMS PROGRAMS PROGRAMS
S GS S GS GS

Shan-e-Iftar 1.54 Jantay Raho 0.62 Chalbalay 3.50 Kitni Girhain Baqi Hain 1.37 Tere Shehar Main 1.08
Jeeto Pakistan 1.46 Malamal Express 0.61 Bawarchi Kahna 3.03 Alwida 1.03 Ye Hain Mohabbatein 0.93
Who Baho 1.27 Satrungi 0.38 Bateen Merey Rasool Ki 3.01 Yaqeen 0.90 Sath Nibhana Sathiya 0.67

*Rating based on Kantar Data

EDUCA
TE CRIME SHOWS

Crime Shows are the highest rated programs running on almost all networks. Product
Integration within the re-enactment story line on these programs would get us the much needed
eyeballs highlighting the app usability and PROS.

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EDUCA
TE MORNING SHOWS

Product Promotion by discussing various security issues and inviting the Mohafiz rep to answer questions regarding the app.
The presence of the app on Morning Shows would encourage the women of the house to influence family members to
download Mohafiz for security purposes.

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EDUCA
TE RADIO SHOWS

Product Promotion by discussing prevalent road crimes, traffic updates, app usability and benefits if
caught in such a situation.

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EDUCA
TE #NoMoreFear

1 acknowle 2 shoot 3 nominat 4 upload

dge e
The activity encourages nominated individuals to upload a video explaining their fear, and nominating a Mohafiz to help
defend them against it. The nominated participants have to comply by doing the same and thus, creating a chain of
Mohafiz for one another within the community. This activity would reinforce the big idea of people helping one another in
need. This activity would be endorsed by celebrities to build brand equity for the app.
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EDUCA
TE AWARENESS POSTS

These posts through likes and shares would increase the awareness for Mohafiz app features and
benefits.
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EDUCA
TE MOHAFIZ PROFILES

On downloading the application Mohafiz would request permission to publicly post content on your Facebook
profile. A Mohafiz icon in the shape of a badge would be added to your display picture depicting security and safety
to the general public viewing your profile.
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EDUCA
TE REAL LIFE HEROES

Inspiring posts regarding real life heroes would be shared on social media to encourage people to take charge for the
betterment of the society.
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ENGAGE THEM

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ENGAG
E POWER AT YOUR FINGERTIPS

In collaboration with Q Mobile - one of the largest selling smartphone brands in Pakistan, Mohafiz will be a
pre-loaded app to cater to the security concerns of the citizens.

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ENGAG
E COMIC BOOK INTEGRATION

Product Promotion through an already existing comic book of the same name.
Seven teenagers act as a Mohafiz for their community and urge others to do the same by standing up against cruelty
and injustice with the help of local community children. Through children, this activity will make Mohafiz app a
household name. Its functions and benefits would then be incorporated in the future comic book editions.
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ENGAG
E THE TONGUE TWISTER CHALLENGE

1 accept 2 record 3 upload 4 nomina

te
The challenge encourages nominated members to upload a video of them trying to complete a tongue twister in one go,
then nominating their intended Mohafiz to do the same beating the time span they took to complete their challenge. The
video must be uploaded using the #Mohafiz to to add to the virility of the campaign.

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ENGAG
E MOHAFIZ SHOUTOUT

Thank you for being a #Mohafiz

Public appreciation in the social media would reinforce and encourage people to carry on with helping others
as well as increasing the talkability of Mohafiz through hashtags in the social forums.

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ENGAG
E VIRAL PROMOTION via SOCIAL MEDIA
CELEBRITIES

Social media celebrities will be endorsing the application in their videos. This will
generate content and increase sharability and talkability of the application.

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ENGAG
E GIVEAWAYS

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GIVEAWAYS

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GIVEAWAYS

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GIVEAWAYS

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GIVEAWAYS

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GIVEAWAYS

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ENGAG
E GIVEAWAYS

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THANK YOU

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