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  • Group Members:: Vikas Navlesh Rajiv Ashish Joyeeta Naveen

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    Rishi Singh
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    The document summarizes surveys conducted on cars, computers, and jeans. For cars, a survey was conducted at ITPL where people were asked about their interests and preferred brands. Most preferred Honda City for its look, price, and power. For computers, a survey at STAPLES found that people prefer HP and Dell over other brands. The jeans survey at Brand Factory found that most prefer Levi's and prefer brands and comfort over cost. Suggestions included improving positioning and service for underperforming brands like Toshiba and Sony.

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    The document summarizes surveys conducted on cars, computers, and jeans. For cars, a survey was conducted at ITPL where people were asked about their interests and preferred brands. Most preferred Honda City for its look, price, and power. For computers, a survey at STAPLES found that people prefer HP and Dell over other brands. The jeans survey at Brand Factory found that most prefer Levi's and prefer brands and comfort over cost. Suggestions included improving positioning and service for underperforming brands like Toshiba and Sony.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    Download as pptx, pdf, or txt
    20 views21 pages

    Group Members:: Vikas Navlesh Rajiv Ashish Joyeeta Naveen

    Uploaded by

    Rishi Singh
    The document summarizes surveys conducted on cars, computers, and jeans. For cars, a survey was conducted at ITPL where people were asked about their interests and preferred brands. Most preferred Honda City for its look, price, and power. For computers, a survey at STAPLES found that people prefer HP and Dell over other brands. The jeans survey at Brand Factory found that most prefer Levi's and prefer brands and comfort over cost. Suggestions included improving positioning and service for underperforming brands like Toshiba and Sony.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 21

    CARS,COMPUTERS, CLOTHES

    (Jeans) SURVEY ..

    Group Members:

    Vikas
    Navlesh
    Rajiv
    Ashish
    D
    S I
    Joyeeta
    Naveen
    INTRODUCTION :
     “Brand Factory” –
     For Clothes survey
     Located at Marathahalli.
     Collection of More than 200 brands of clothes.
     “STAPLES” –
     For Computer and laptop survey
     Located at Outer Ring road,
     Collection of various branded computers.
     “ITPL visit” –
     For Car survey
     People are asked for their interests, brands etc.
    THEORATICAL
    PERSEPECTIVE
     People does not want JEANS which does not have
    brand name.
     Maximum teenagers are attracted by few branded
    jeans advertised by their own style icons.
     People does not want computers like Wipro, IBM,
    Toshiba. They are very much interested in HP, Dell
    etc.
     People are interested in Honda City because of
    look, price and power.
     Maruti 800 is almost faded out from the market.
    Alto and santro are the main competetor of Maruti.
    Number of Samples: --

    Car Computer Jeans


    16 consumers 16 consumers 18 consumers
    view view view
    Primary and Secondary Sources:
    Cons
    umer
    s

    Marketing
    Survey

    Inte
    rnet
    Data analysis :
     What do you focus before buying a car ?
    Consumer pole:

    Look - 20
    Cost - 25
    Mileage - 40
    Others -15
    Which color do you choose for the car?

    Others

    White

    Black

    Red

    0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%

    Black is a royal and stylish color and so, people are


    very crazy about it.
    Which car is favourite brand ?
    60%

    50%

    40%

    30%

    20%

    10%

    0%
    Maruti Suzuki Tata Honda Others

    People are interested in Honda City because of look, price and power.
    Will you be happy if Taxi is again
    introduced in the market ?
    Percent

    Yes - 65
    No - 35
    Computer: What do you like to buy in the
    near future ?
    60%
    50%
    40%
    30%
    20%
    10%
    0%
    t op t er ers
    p pu th
    La om O
    C
    t op
    esk
    D
    Which computer is your favourite
    brand ?
    45%
    40%
    35%
    30%
    25%
    20%
    15%
    10%
    5%
    0%
    Dell Hp Lenovo Sony Others

    People are interested in Honda City because of look, price and power.
    Which type of preference you like in your
    system?
    35%

    30%

    25%

    20%

    15%

    10%

    5%

    0%
    Look Functions Cost Web-cam Others
    Which processor do you like in your
    system ?
    Percent

    Intel - 70
    AMD - 25
    Others - 5
    THE FAVOURITE JEANS BRAND…
    50
    45
    40
    35
    30
    25 Column2
    20
    15
    10
    5
    0
    LEVI ; ;
    WHICH ONE OF THE FOLLOWING
    YOU PREFER WHILE BUYING
    JEANS ?

    BRAND NAME

    COMFORT

    QUALITY

    COST

    0 5 10 15 20 25 30 35 40
    WOULD YOU LIKE “BUY ONE GET
    ONE FREE” OFFER?

    70

    60

    50

    40

    30

    20

    10

    0
    YES NO
    Which is important: Quality Or Price ?
    Percentage

    Quality
    Price
    Rank among JEANS :

    Indo
    Levi`s Lee Wrangler
    Italian
    Findings and Suggestions:

    Computer

    Toshiba and Sony are not Dell and HP are at


    well in the market
    because of positioning top as they provide
    and service. excellent service.
    Conclusion:

    Positioning
    Quality

    Service

    Top in the market


    T
    H
    A
    N
    K
    Y
    O
    U

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