A STUDY ON EMPLOYEE MOTIVATION

AND INVOLMENT FOR THE

ORGANIZATIONAL DEVELOPMENT IN
ASHOK LEYLAND LTD

By
Martin Jebaraja.R
 RESEARCH PROBLEM

• The research problem here in this study is associated

with the motivation of employees of Ashok Leyland
Ltd; Hosur.
• There are a variety of factors that can influence a
person’s level of motivation; some of these factors
include
1. The perceived fairness of promotion system within a company,
2. Quality of the working conditions,
3. Leadership and social relationships,
4. Employee recognition,
5. Job security,
6. Career development opportunities etc.
 SIGNIFICANCE OF THE STUDY
• study is intended to evaluate motivation of
employees in the organization.
• If efficient motivational programs of employees are
made not only in this particular organization but also
any other organization;
• effects may be seen in the context of an individual’s
physical and mental health, productivity,
absenteeism and turnover.
• “who can deliver value to the organization.
Proliferating and nurturing the number of “true
believers”
 OBJECTIVES OF THE STUDY
Primary objective
1. To study the important factors which are needed to motivate and
also to increase involvement of employees for the organizational
development.

Secondary Objective
1.To study the effect of benefits provided by the organization on
the employee’s performance.
2. To study the effect of job promotions on executives.
3. To learn the employee’s satisfaction on the interpersonal
relationship exists in the organization.
4. To provide the practical suggestion for the improvement of
organization performance.
 
 RESEARCH METHODOLOGY

Sampling Design :
A sample design is a finite plan for
obtaining a sample from a given population.
Simple random sampling is used for this study.
Sample Size:
Sample of 100 respondents were
obtained from the population.
 CONTINUED…
Primary Sources:
Primary data are in the form of “raw material” to
which statistical methods are applied for the purpose of analysis
and interpretations.
Secondary Sources:
Secondary data’s are in the form of finished products
as they have already been treated statistically in some form or
other.
Questionnaire:
A well defined questionnaire that is used effectively
can gather information on both overall performance of the test
system as well as information on specific components of the system
The questionnaire consists of 5 point scale questions.
 COMPANY PROFILE
• The origin of Ashok Leyland can be traced to the urge for self-
reliance, felt by independent India. Pandit Jawaharlal Nehru,
India's first Prime Minister persuaded Mr. Raghunandan
Saran, an industrialist, to enter automotive manufacture

• In 1948, Ashok Motors was set up in what was then Madras,

for the assembly of Austin Cars

• "Designing durable products that make economic sense to

the consumer, using appropriate technology", became the
design philosophy of the Company
 CONTINUED…
• The 5,00,000 vehicles we have put on the roads have considerably eased
the additional pressure placed on road transportation in independent

• In 1987, the overseas holding by Land Rover Leyland International

Holdings Limited (LRLIH) was taken over by a joint venture between the
Hinduja Group, the Non-Resident Indian transnational group and IVECO
India

• In the journey towards global standards of quality, Ashok Leyland reached

a major milestone in 1993 when it became the first in India's automobile
history to win the ISO 9002 certification.

• It has also become the first Indian auto company to receive the latest
ISO/TS 16949 Corporate Certification (in July 2006) which is specific to the
auto industry
MANUFACTURING PLANTS
ENNORE
HOSUR-I
HOSUR-II
HOSUR-IIA
ALWAR
BHANDARA
ASSOCIATE COMPANIES
• Automotive Coaches & Components Ltd 
(ACCL)
• Lanka Ashok Leyland
• Ennore Foundries
• IRIZAR-TVS
• Ashok Leyland Project Services Limited.
PRODUCTS

--Buses
--Trucks
--Engines & Defense special vehicles