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  • Sources of Syndicated Data: Retailers and Wholesalers

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    Calaghan Enthiado
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    Sources of syndicated data include retailers, wholesalers, and industrial firms which provide audits, direct inquiries, clipping services, and corporate reports. Major market research agencies that provide syndicated studies are Nielsen which focuses on television ratings, Q Scores Company which tracks consumer perception of celebrities, and Healthcare Research and Analytics (HRA) which specializes in hospital settings. Kantar TNS offers customized quantitative and qualitative techniques across many sectors including consumer goods, technology, finance, media, and healthcare.

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    Syndicated Data

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    Syndicated Data

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    Sources of syndicated data include retailers, wholesalers, and industrial firms which provide audits, direct inquiries, clipping services, and corporate reports. Major market research agencies that provide syndicated studies are Nielsen which focuses on television ratings, Q Scores Company which tracks consumer perception of celebrities, and Healthcare Research and Analytics (HRA) which specializes in hospital settings. Kantar TNS offers customized quantitative and qualitative techniques across many sectors including consumer goods, technology, finance, media, and healthcare.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    19 views3 pages

    Sources of Syndicated Data: Retailers and Wholesalers

    Uploaded by

    Calaghan Enthiado
    Sources of syndicated data include retailers, wholesalers, and industrial firms which provide audits, direct inquiries, clipping services, and corporate reports. Major market research agencies that provide syndicated studies are Nielsen which focuses on television ratings, Q Scores Company which tracks consumer perception of celebrities, and Healthcare Research and Analytics (HRA) which specializes in hospital settings. Kantar TNS offers customized quantitative and qualitative techniques across many sectors including consumer goods, technology, finance, media, and healthcare.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 3

    SOURCES OF

    SYNDICATED DATA
    ‣ 1. Retailers and Wholesalers
    ‣ Audits

    ‣ 2. Industrial Firms
    ‣ Direct Inquires
    ‣ Clipping Services
    ‣ Corporate Reports
    SYNDICATED STUDIES BY
    MARKET RESEARCH
    AGENCIES
    1. NIELSEN
    ‣ One of the best known market research firms
    ‣ Focuses on television ratings
    ‣ link: https://www.nielsen.com/us/en.html

    2. Q Scores Company
    ‣ Tracks perception of consumers about celebrities
    ‣ Hired by Peoples magazine
    ‣ Assesses consumer sentiment and appeal of deceased celebrities and sport stars.
    ‣ link: http://www.qscores.com/
    CONTD…
    3. HEALTHCARE RESEARCH AND ANALYTICS (HRA)
    ‣ A market research firm working across healthcare channels
    ‣ Expertise in hospital settings
    ‣ link: https://www.hraresearch.com/

    4. KANTAR TNS
    ‣ Offers various customised quantitative and qualitative research techniques and solutions
    ‣ Provides feedback models in the areas of brand health, tracking, segmentation, and advertising
    effectiveness
    ‣ Also serves fast moving consumer goods, technology, finance, media, healthcare, automotive, and
    political and social sectors
    ‣ link: http://www.tnsglobal.com/

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