Results, Discussion and Managerial

Implications
 Introduction
• Results
• Discussion
• Managerial Implications
• Conclusion
 Results

(Primary and secondary)

Present the findings as clearly as possible. Outline the demographic details and provide
information in tables and graphs, where appropriate. Be sure to give all tables/graphs/figures
a title (e.g. Table 4.1: XXXX).
The structure of this chapter depends on the themes within your research field, but should
include a short introduction and conclusion to link the paragraphs together.

•  Introduction
• Profile of Participants using demographic data (if you are using primary data). Detail of
what information sources were used (if using secondary data).
• Primary Data Collection: QUAL research: Detail analytic approach and present final themes
and sub-themes in a table. QUANT research: main statistical findings within research using
tables/graphs etc. Secondary data collection: detail analytic approach (SWOT/PESTEL, case
study) and present findings using tables/graphs/diagrams and themes.
• Conclusion
 Results

• Profile of Participants using demographic data (if you are using primary data).
Detail of what information sources were used (if using secondary data).

EXAMPLE 1
 Results

• Profile of Participants using demographic data (if you are using primary data).
Detail of what information sources were used (if using secondary data).

EXAMPLE 2
 Results

• Primary Data Collection: QUAL research: Detail analytic approach and present final
themes and sub-themes in a table. QUANT research: main statistical findings within
research using tables/graphs etc. Secondary data collection: detail analytic approach
(SWOT/PESTEL, case study) and present findings using tables/graphs/diagrams and
themes.

EXAMPLE 1: Thematic
Analysis
 Results

• Primary Data Collection: QUAL research: Detail analytic approach and present final
themes and sub-themes in a table. QUANT research: main statistical findings within
research using tables/graphs etc. Secondary data collection: detail analytic approach
(SWOT/PESTEL, case study) and present findings using tables/graphs/diagrams and
themes.

EXAMPLE 1: Using
a coding manual
 Results

EXAMPLE: Quant
 Results

• Primary Data Collection: QUAL research: Detail analytic approach and present final
themes and sub-themes in a table. QUANT research: main statistical findings within
research using tables/graphs etc. Secondary data collection: detail analytic approach
(SWOT/PESTEL, case study) and present findings using tables/graphs/diagrams and
themes.
EXAMPLE 2:
Mixed
methods
 Results

EXAMPLE 3
Qual and
secondary data
 Discussion
Discussion and Managerial Implications

You should use your findings to answer your research question in this chapter.
Make reference here to theory/current literature discussed in the Literature
Review chapter in relation to the key issues you found. IMPORTANT: Outline what
your findings mean for management.

• Introduction
• How do your findings help you to answer your research question and how does this
relate to previous literature?
• What is the impact/importance of your research? What does this tell you about your
topic in a practical business context? What recommendations could you give from your
research in relation to policy-making/management style/organisational practices? Are
there any significant changes that you suggest should take place as a result of this
research?
• Conclusion
 Discussion
• How do your findings help you to answer your research question and how does this
relate to previous literature?

Example 1
 Discussion
What is the impact/importance of your research? What does this tell you about your topic
in a practical business context? What recommendations could you give from your research
in relation to policy-making/management style/organisational practices? Are there any
significant changes that you suggest should take place as a result of this

Example 1: Basic Info

only
 Discussion

Managerial
Implications Example
2:
 Discussion
Managerial Implications
Example 3:
 Conclusion
Conclusion
Summarise what you found and what it means. You also need to consider the
limitations of your study – was the methodology inappropriate/the sample too
small? What future research should be conducted in this field? Be careful not to
make sweeping statements here – try to show that you are aware of how your
research fits into this field.

6.1 Introduction
6.2 Conclusions from the Study
6.3 Limitations of the Study
6.4 Future Research
 Conclusion
Conclusions from the Study
 Conclusion

Limitations of the Study

 Conclusion
Future Research
Questions?
Good Luck 