JERGEL

“GOOD SHOES TAKE YOU GOOD

PLACES”
 WHO ARE WE?
We are a multinational sporting brand
focused on providing the highest quality of
shoes and sport clothing as good as luxury
items for men and women who faces
problems with there body all over the world .
 WHO ARE OUR CUSTOMERS?
• Generally sportsmen and
women facing legs or knees
problems, such as people with
flatfeet, bowlegs, knock-
knees ….
 OUR OBJETIVES & GOALS :
• The overall goal of this project is to help people who
are facing problem doing what they like the most (any
type of sports)
• Help our costumers build there confidence in life no
matter what problem they are dealing with.
• We aim to become the number one manufacturer of
medical sporting equipment's in the world .
 strengths

Weaknesses
SWOT Analysis:
Opportunities

Threats
  STRENGTHS:
Strong brand .
Strong international operations .
Only few companies offer help to these kind of problems .
Strong supply chain .

 WEAKNESSES :
Over pricing.
Limited product line .
Specifically done for few cases .
Online market not helpful .
 OPPORTUNITIES:
Help our customers reach sportive goals .
Help customers experience activities they suppose to be forbidden.
Change customers lifestyles.
Create new opportunities and challenges .
 Through sport, we have the power to change lives.

 THREATS:
Competition from foreign markets.
New competitors entering the markets .
Price war.
High demands for more products.
Customers power on pricing.
 GROWTH STRATEGY:

“CREATING THE NEW” , is the headline for our next 4

years strategic business plan. “CREATING THE NEW” is the
attitude that leads us into a brighter future, because our
industry is growing in size and will continue to do so. In fact,
the sporting goods and specially for those with specific cases is
growing faster than most other industries .
  SEGMENTATION, TARGETING AND
POSITIONING (STP):
I. SEGMENTATION:
• The market segmentation was to dived markets into distinct groups of
buyers with different needs and wants and specially physical needs.
• Geographically we want to reach all regions and cities that have citizens
whom deal with these kind of sickness .
• The behavioral segmentation is those who are gym regular users , sport
lovers, athletes who got injured, people with knee problems or flat feet .
• Psychographic segmentation in which we analysis different personalities
of consumers like those who want to face all kind of problems, hard
workers, believers, achievers …
• Demographically it is divided into different segments based on different
kind of sicknesses and problems , ages, gender and specially kind of
sports .
II. TARGETING:
• Target customers with physical problems.
• The customers at any financial level (high or low).
• Sportive people who got a physical problem at a game or from birth.
• Customers with a current lifestyle and fashion according to their case.
III. POSITIONING:
• Slogan “Good Shoes Take You Good places” .
• The shoes are very comfortable with many options to help and issue
that the customer face.
• Our product is created and designed to suit the customers needs and
wants.
• High quality of brands to occupy a distinct position relative to
competing brands, in the mind off consumers.
 MARKETING MIX:
1. PRODUCT:
o The core benefit is to satisfy consumers needs and wants .
o High quality by constantly upgrading and improving products to keep on
satisfying our customers .
o JERGL established itself as a strong brand for medical sports wear .
o One of the most helpful sports wear for people.
o Create medical sport equipment for all kind of activities .
2. PRICE:
o JERGEL is a shopping product .
o Able to offer to the market products cheaper than its competitors.
o For each product the price is justified .
o Prices reach all customers and its variable and it might be expensive for
those who order one specialized for them.
3. PLACE:
o Distributing some of JERGL products to the various sporting outlets .
o JERGL stores.
o Medical stores.
o Some gyms.
o Online purchasing trough the internet.
4. PROMOTION:
o Promotion objective is to reach highest goals in markets and become NO.1 in
the world.
o Advertising commonly through the mass media and the use of internet.
o Promote through commercial on TV , prints in every medical center ,
billboards …
o Group of members that go threw countries to find people whom needs help and
introduce them to our product and show them samples .
 IMMEDIATE ENVIRONMENT:
Company Corporate
Competitors
capabilities. Partners.
• The existing knowledge facilities and skills to create and
Capabilities
Corporate Competitors Company

manage.
• Ability to create new products.
• Create new needs and wants and satisfy customers inner needs.
• Attract customers .
• We strongly know our competitors.
• We are aware of our weaknesses points and our competitors
weaknesses and strength .
• We fight to concur the markets and do out best by being
proactive and not reactive.

• Well organized supply chain to avoid being out of stock.

Partners

• Good partnership.
• Good system (delivering just in time at any case)
 MACRO ENVIRONMENT :
1- CULTURE: *Country culture we study behavior and styles to offer products relevant to their
needs and detect their language to know how to communicate with them. ( for example we focus on
skin color to know what kind of shoes colors to offer at this specific nation)
* Regional culture as a multinational company we offer for each region a particular
product categories.
2- Demographics: specific team who collects information in a very clear and easy understood
snapshat of the typical customer for our specific market.
3-Politics: every action we take it need to have rules and law points to be regulatory and
respectful for all nations .
4-Technological advance : technology helped us improve our market share and sale, it helped
us to stay in touch with a new communication system with our customers more than usual and know
there needs to create product relevant to it .
5-Economic situation: we combine inflation and interest rate to avoid affecting our ability to
market goods and services.
6-Social trends: new rules of social engagement , offer new experience for our customers which
 What about our FUTURE ?
I. Work hard to reach all countries all over the world , which
means having a wide market share .
II. Become NO.1 in the world .
III. Help over 2 million people in each and every year and to
one day reach up to 5 million .
IV. Improve our employees and give them more authority to
help the upper level of the organization in creating new
aspects for our products.
V. Keep on following our marketing plan to reach all of our
goals and objectives
THANK YOU
Sports is central to every culture and
society and is core to an individual’s
health and happiness.
Done by: - Jawad Abdallah
- Rita Kosseifi
- Grace Issa
- Lara Hawchab

Instructor : Dr. Mark Zreik

Course : Marketing principles ( MKT 201 SEC

B)