Entrepreneur - Marketing

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Classic Entrepreneurship:

The Startup
• Raw startup company—an innovative idea
that develops into a high growth company
– Qualities of a startup company
• Strong leadership from the main entrepreneur
• Complementary talents and outstanding teamwork of
team members
• Skill and ingenuity to find and control resources
• Financial backing to chase opportunity

1
ENLIGHTENED
SERENDIPITY
– Being in the right place

– At the right time,

– Recognizing it, and

– Acting upon it,

– APPROPRIATELY and

– PASSIONATELY!!!

2
What Is An Opportunity?

O
P
P
Recognizing a O
desired future A belief that
achievement R
state involving
growth or of that state T
change
is possible U
N
I
T
Y

5
New Technology
• Time for new technologies to reach
25% of the U.S. Population
– Household electricity (1873)—46 years
– Telephone (1875)—35 years
– Automobile (1885)—55 years
– Airplane travel (1903)—54 years
– Radio (1906)—22 years

6
New Technology
• Time for new technologies to reach
25% of the U.S. Population
– Television (1925)—26 years
– Videocassette recorder (1952)—34 years
– Personal computer (1975)—15 years
– Cellular phone—13 years
– World Wide Web—7 years

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