Human Resource Management

Corporate Appraisal Methods

Faculty Name: Student Name:

Dr. Pallavi Pathak Nikhil Yadav
Associate Professor PG/25/053
Content

o Corporate Appraisal
o Corporate Appraisal Methods
What is Corporate Appraisal ?
• It a process through which managers analyses the various factors
of their organization to evaluate their relative strength and
weakness so as to meet the opportunities and threat of the
environment.

• A corporate appraisal is examining the operations of an entire

company from different angles.
• The purpose of corporate appraisal is to assess the strength and
weakness of company.

• It is similar to SWOT analysis.

• A corporate appraisal should be one of the first part of preparing a

strategic plan for company.
Corporate Appraisal Methods
• Value Chain Analysis

• Historical Analysis

• Industries Norm

• Benchmarking
Value chain Analysis

• It is a strategy tool used to analyze internal firm activities.

• Its goal is to recognize which activities are the most valuable to

firm and which one can be improved to provide competitive
advantage.
Historical Analysis

• Comparison with one’s own performance over a period of time.

• Comparison can be done to see improvement and pitfall.

Industries Norm

• Comparison with competitor.

• More specially, comparison with strategic groups.

Benchmarking

• Purpose is to find the best performers, so that one could match

own performance with them and even surpass them.
Thank you