Supply chain and Logistic

Management

Starbucks

Faculty Name: Student Name:

Mr. Veeresh Tripathi Nikhil Yadav
Assistant Professor PG/25/053
Starbucks
Company Overview

• Founder: Jerry Baldwin, Zev Siege, Gordon Bowker

• Year: 31 March 1971
• Headquarter: 2401 Utah Avenue South, Seattle, Washington U.S
• Region under operation: World Wide
• No. of setups: 31000 plus location(world wide)
   Area of Operations/Services Offered

• Suppliers of Starbucks

Regency Center
First Capital Realty
Tingyi Cayman Islands Holding Corporation
Dean Food
Inventure Food
Area of Operations/Services Offered
• Manufacturing & Distribution centers

Kent flexible roasting plant – Kent ,Washington

Augusta roasting plant –Augusta, Georgia
Sandy run roasting plant –Gaston, South Carolina
Evolution fresh juicery –Rancho Cucamonga , California
York roasting plant & distribution centre –York, Pennsylvania
Carson valley roasting plant&distribution centre –carson valley, Nevada
Area of Operations/Services Offered
• Inventory management

1. P system : Used for coffee bean orders and other items like
bottled water.

2. EQR system : Used for material like coffee cups, milk, coffee
cakes and espresso.
   Client-base (Major Clients)

•AfricaEgypt: 32 •EuropeUnited Kingdom: 884 •North AmericaUnited States: 13,352

•South Africa: 11 •Germany: 161 •Canada: 2,359
•Morocco: 9 •France: 121 •Mexico: 531
•Tunisia: 1[118] •Russia: 112 •The Bahamas: 12
•AsiaChina: 3,600 •Spain: 107 •Costa Rica: 12
•Japan: 1,415 •Poland: 72 •El Salvador: 11
•South Korea: 1,080 •Ireland: 67 •Trinidad and Tobago: 9
•Taiwan: 430 •Switzerland: 63 •Guatemala: 7
•Turkey: 408 •Netherlands: 59 •Jamaica: 7
•Philippines: 300 •Romania: 48 •Panama: 5
•Thailand: 264 •Greece: 31 •Aruba: 3
•Indonesia: 249 •Czech Republic: 26 •Curaçao: 3
•Malaysia: 220 •Denmark: 21 •Cayman Islands: 1
•India: 157[119] •Austria: 20 •OceaniaAustralia: 35
•Hong Kong: 147 •Belgium: 19 •New Zealand: 22
•United Arab Emirates: 138 •Norway: 17 •South AmericaBrazil: 104
•Singapore: 125 •Sweden: 17 •Argentina: 100
•Saudi Arabia: 92 •Hungary: 16 •Chile: 91
•Kuwait: 89 •Bulgaria: 14 •Peru: 81
•Vietnam: 63 •Portugal: 11 •Colombia: 24
•Lebanon: 40 •Italy: 10 •Bolivia: 4
•Cambodia: 21 •Finland: 9 •Uruguay: 1
•Bahrain: 19 •Slovakia: 7
•Qatar: 18 •Luxembourg: 3
•Kazakhstan: 16 •Serbia: 2
•Jordan: 14 •Andorra: 1
•Cyprus: 11 •Malta: 1
•Oman: 11 •Monaco: 1
•Azerbaijan: 4
•Brunei: 4
Company’s SWOT Analysis
STRENGTH Weakness
Strength Weakness
Strong brand image High price
Strong financial performance Imitability of product
Growth in store European tax avoidance
Extensive international supply chain
SWOT
Opportunities Threats
Expansion in developing market Competition with low-cost coffee sellers
Introducing new product Competition with big outlets
Business diversification and product Coronavirus
specification
 Supply Chain Configuration

• Starbucks uses a vertically integrated supply chain, which means

that the company is involved in every step of its supply
chain process, all the way from the coffee bean to the cup of coffee
sold to consumers.
•
7.     Transportation routes/ network design, preferred modes of transportation & Packaging.
(Networks of roads, (ports) sea routes or flight routes, etc.)
8.     Company’s pricing Strategy/ Structure
(Freight rates, air-freight, LCL/FCL or LTL/FTL rates, etc.)
9. Trade Documents
(AWB/SWB, Insurance/Agreements (SLAs), Licenses, Duty/taxes paid etc.)
10. How the Company is using Supply Chain & Logistics Management as a
source of competitive advantage?