Analytical Thinking

& Decision Making

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พักช้า
รายช่ื อกลุ ่ม
1. นายหนึ่ ง ชั ยสูงเนิ น

Group 5 l page 1
 1
Deviation happened?
Yes
Make thinking
Visible
‘Paid as No. of coupons’
Should
‘Exceeding Payment’
‘Paid as guarantee’ Deviation
Actual

3
Need to know the 2
reason? Don’t know the
Yes main reason?
Yes

2
 1

3
2
Root Cause Analysis

IS IS Not
What

Where

When

Extent

Group 5 l page 4
 Root Cause Analysis (cont’d)
Fishbone Diagram People Process Policies
Missing monitoring plan

No standard Lack of
Pressure procedure outline communication

Power Unclear
No past record
Exceeding
ABF Cost
Outsource Payout
Packages not includes ABF
No tracking system
Uncontrollable
Separate with promotion
Market Situation Lack of monitoring system
Change

Product Environment Controls

Group 5 l page 5
 Problem Mapping
Lack of Exceeding ABF Cost
monitoring Payout to outsource
system
IT
Payment Approval Process GM

AC
Monitoring system (without approval)

Set Minimum Renegotiation GM

Guarantee

ABF Revenue
(outsource) decrease

GM Communication ABF Coupon

decreased
Lack of Customer Behavior Promote ABF
Communication has changed to book
MK
included package
‘room only’
Market
Situation Change Tenant
Change Segmentation
Group 5 l page 6
(increase OTA)
 Action Plan

Monitor
Monitor Conclusion
Conclusion
performance
performance of
of the
the
and
and investment
investment
objective
objective

Review
Review
Objective
Objective

Evaluate
Evaluate
Miscellaneous
Miscellaneous
market
market
analysis
analysis
conditions
conditions

Budgeting
Budgeting

Monitoring
Monitoring Benchmark
Benchmark
operating
operating operation
operation
performance
performance performance
performance
7
Budget
Budgetreview
review
and
and approval
approval