Marketing Plan Of

Speed Mobile Phone’s

In The Indian Rural Areas.

Prepared By

Emptiness
 Executive Survey
We have forecasted the market in the
rural areas of India.
We have basically targeted the MIDDLE
CLASS and LOWER MIDDLE CLASS
PEOPLE in the rural area
The basic necessity of such people is
making the communication far more
simpler than what it is right now. They
don’t require any more facility for which
they have to pay more.
After making the survey in VILLAGE BEDI,
Rajkot Morbi highway, Tal and Dist: Rajkot
– 360 003
We have finally reached to a conclusion:
The main necessity in the mobile phone are
as follows:
Mobile signal should be powerful.
It would be good If the mobile has a
camera.
SMS facility is not required.
The mobile should be having a regional
language
There should be a good battery back up
run.
It should water and shock resistant.
The village people have also suggested
that they wanted to have warranty over
the product that they are going to get.
They also mentioned that they wanted to
have after sales services.
 Situational Analysis

CUSTOMERS :

Speed Mobile is already having a huge

market all over India. But it is the 1st time
we are entering the rural market. In rural
area as we have surveyed, the main
target will be the illiterate farmers, middle
class people and the lower middle class
people.
Competitors:

There will be a no. of competitors, just

as we have found like the Chinese mobile
companies, LAWA mobile, Onida, Ajanta
and many others.
These companies provide mobile phones
in much lower prices, which is the main
threat to our product.
COMPANY:

Speed mobile is a mobile manufacturing

company established. in India since
1995. This company manufactures all
mobile parts from the integrated
technology to the mobile phone body. It is
a class company having a good hold over
the Indian market.
Context:

The Indian market is going far more

technological from the past decade. The
mobile phone market is having a bullish
market in the Indian market situation. Which
is always a good and profitable business in
mobile industries. There are still many areas
in the market which need to be explored and
rural areas are one of them.
Market Opportunity and Issues
The main opportunity for speed mobile in
this venture is the low level of our prices
and the high level of that we are going to
use for the new product launch in the
rural market.
The other main issue that the rural people
were facing have been kept in view while
manufacturing the product.
 Objective
The main objective after the profit
maximization is to give the customers the
best service.
The low level product price with high no.
of facilities is the main objective and
which our production team has already
achieved
Customer satisfaction is the main aim of
the marketing team.
 Marketing Strategy
Our main aim is to increase our sales by using
the following plan
We will have a initial scheme of providing a
free sim card with a minimum balance in to it
with the mobile phone
We will also be providing a least calling plan
for the one year with the mobile phone.
We will be providing 2 batteries with the
mobile phone so there is no immediate break
down in the mobile communication
 Target Market
We will mainly targeting the rural areas
regionally.
The people of the state of Gujarat,
Punjabeand other few state are the rural
people who can easily afford the mobile
phone
We will soon be shifting the market to
other states in Indian constitution
 Positioning
Our marketing team has a great plan with
the positioning of the product.
We will be creating a the value of speed in
the communication.
The communication which has no limits
will be determining the main position of
the product
 Marketing Mix
Product : 1) Speed 90
2) Gati
Price : 1) Speed 90 – Rs. 1200
2) Gati – Rs. 1700
Place : Remote & rural areas in India
Promotion : Marketing strategy has
been defined for the
promotion
THANK YOU