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    Marketing Myophia by Pari

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    Atul Kashyap
    Marketing myopia is a phenomenon where companies have a narrow-minded marketing approach and focus on one marketing attribute instead of long-term goals. It can strike when companies mass produce without understanding demand, focus more on selling than building customer relationships, or predict growth without proper research. Examples of companies suffering from marketing myopia include Nokia losing smartphone market share to Android, Hollywood not capitalizing on the television market and losing to Bollywood, Yahoo losing to Google's search engine dominance, and Kotak losing digital camera market share to Sony.

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    Marketing Myophia by Pari

    Uploaded by

    Atul Kashyap
    29 views5 pages
    Marketing myopia is a phenomenon where companies have a narrow-minded marketing approach and focus on one marketing attribute instead of long-term goals. It can strike when companies mass produce without understanding demand, focus more on selling than building customer relationships, or predict growth without proper research. Examples of companies suffering from marketing myopia include Nokia losing smartphone market share to Android, Hollywood not capitalizing on the television market and losing to Bollywood, Yahoo losing to Google's search engine dominance, and Kotak losing digital camera market share to Sony.

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    MARKETING MYOPHIA BY PARI

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    Marketing myopia is a phenomenon where companies have a narrow-minded marketing approach and focus on one marketing attribute instead of long-term goals. It can strike when companies mass produce without understanding demand, focus more on selling than building customer relationships, or predict growth without proper research. Examples of companies suffering from marketing myopia include Nokia losing smartphone market share to Android, Hollywood not capitalizing on the television market and losing to Bollywood, Yahoo losing to Google's search engine dominance, and Kotak losing digital camera market share to Sony.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    Download as pptx, pdf, or txt
    29 views5 pages

    Marketing Myophia by Pari

    Uploaded by

    Atul Kashyap
    Marketing myopia is a phenomenon where companies have a narrow-minded marketing approach and focus on one marketing attribute instead of long-term goals. It can strike when companies mass produce without understanding demand, focus more on selling than building customer relationships, or predict growth without proper research. Examples of companies suffering from marketing myopia include Nokia losing smartphone market share to Android, Hollywood not capitalizing on the television market and losing to Bollywood, Yahoo losing to Google's search engine dominance, and Kotak losing digital camera market share to Sony.

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    of 5

    MARKETING

    GUIDED BY : PROF. GAURAV SIR

    Presented by : Priyanshi sahu


    MARKETING MYOPHIA
     It is phenomenon of not being able to see a
    long term or more sustainable goal of an
    organization.

     It is a situation when company has narrow


    minded marketing approach.

     It focus mainly on one aspect out of many


    possible marketing attribute.
    WHEN IT STRIKE :-
     Mass production without knowing demand.

     Company more focus on selling rather then


    building relationship with customers.

     Predicting growth without proper research.


    EXAMPLES:-
     Nokia loose its market share to android.

     Hollywood not tap television market and


    loose to bollywood.

     Yahoo loose to google by version.

     Kotak lost much of share to sony camera


    when digital camera boomed.
    THANK YOU

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