A unit of GMS Hospitality Services Private Ltd. | Website: www.socialbuzz.org.

in | Empanelled with Times of India (Bennett Colemann &

Co.)

ROI based Digital Marketing Agency

based in South Delhi
Objectives of Digital marketing

• Build Brand visibility

• Build Brand Awareness by exposing brand to new people

• Improving Brand reputation on digital media

• Increase reach and engagement

• Driving quality traffic to website

Why is world crazy about Digital Marketing ?

Customer acquisition: Reach out to the customer in the most efficient and cost-effective manner
without compromising on quality

Market products & generate traffic to your website

Promote brands | Connect to current users | Foster new business

Crowd source innovative ideas from the audience to better existing services or create new services

Reputation Management: Social listening and Conversing with the audience and gauge their mood
 How Does customer spend 1 hour online?

Minute-wise breakup of customer’s 60 minute online activity

28% 26%
Others Social
Media
15%
Entertainment
8%
Shopping
5% 5%
3% 3% 3% Email Business 4%
Lifestyle
Travel News Adult
 Who uses Digital channels ?
Age-wise breakup of Social Networking site use

113%

90%

68%

45%

23%

0%
Age18-29 Age 30-49 Age 50-64 Age 65+
 Why is world crazy about social media ?
Probability of Customer acquisition through various Social Media

60%

45% Customer acquisition

through Social Media

30%

15%

0%
Facebook LinkedIn Company ... Twitter Google+ Pinterest
Social buzz
• About the Company
• Our Satisfied Clients
• Previous Work showcase
 About Social Buzz

• Founded by IIM-A, MICA and BITS Pilani alumni in Dr GG Saxena IAS Retd.-
January 2016, Social Buzz (A unit of GMS Mentor
Hospitality Services Private Ltd) is a 360 degree Ex CEO Delhi Tourism
Digital Marketing agency that relies on customer
insights and research to drive strategies and
execute them end to end.
Anshul Saxena
• It is empanelled with Times of India and has Ambuj Saxena
Ex IIM-A
handled various projects of the Bennett Coleman Ex MICA
CEO and Co
Co Founder
and Company Limited, one of India’s largest Media Founder
conglomerate including social media strategy and
execution of VARDAN.
• Buoyed by its successful campaigns in Education Dheeraj Agrawal 3 more members
sector, Jewelry sector, Lifestyle sector, BFSI sector Ex BITS Pilani passionate about
and FnB sector, Social Buzz has earned a highly Digital Marketing Brands and
Strategist advertising
positive word of mouth in a very short span of
time.
Our Satisfied Clients
Previous work: Showcase
• Times of India Buzzphoria • Peepal Kothi
• VARDAN • Prest Loans
• Dainik Jagran Sanskarshala • SRTekBox
• Tapmi School of Business, Manipal University- Jaipur • Titanic
• Taiwan Expo 2019 • Makmal
• Taiwan Expo 2018 • Dermawear
• Ardor 2.1 • Makeup and Beauty
 Times of india buzzphoria

About:
Times of India executed a Video Marketing campaign in the
Tri city of Chandigarh, Mohali and Panchkula in the form of a
flash mob that captured the essence of the Tricity. Social
Buzz was expected to achieve 1 lakh views of the video and
ended up achieving twice the expected video views.

Category: Video Marketing for Publishing House

Services offered:
• Branding on social media channels
• Video view generation- organic and inorganic
• Influencer marketing
• Query handling on social media channels
VARDAN

About:
Vardan, a welfare initiative from the Times Group, brings a
unique and effective treatment system that focuses on the
optimum performance of the human body by enhancing
total body mobility, Core FirstTM postural and movement
strategies. Designed for the service of humanity and the
stakeholders of BCCL.

Category: CSR initiative focussing on Wellness

Services offered:
• Branding on social media channels
• Query handling on social media channels
• Content Marketing- Blogs and Newsletters
• Influencer Marketing
• Media buying through niche targeting

Website URL:
https://www.vardan.in/
 Dainik Jagran Sanskarshala

About:
Jagran Sanskarshala is a 2.5 months campaign (10th Sep
2019 to 18th Nov 2019) which aims to include the sense of
moral values and social responsibility in student’s day to day
lives.

Category: Branding for a Publishing House

Services offered:
• Website Design and Development
• Search Engine Optimisation (SEO)
• Branding on social media channels
• Query handling on social media channels
• Media buying through niche targeting

Website URL:
https://www.jagransanskarshala.com/
 Tapmi School of Business,
Manipal University, Jaipur
About:
Established under the mentorship of TA PAI Management
Institute, with the legacy of Manipal’s excellence in
education, TAPMI School of Business is one of the top
management colleges in India 2018

Category: Holistic Digital Marketing of Education institute

Services offered:
• Website landing page design and Development
• Search Engine Optimisation (SEO)
• Branding on social media channels
• Query handling on social media channels
• Content Marketing- Blogs and Emailers
• Lead generation
• Affiliate Marketing

Website URL:
http://tapmi-school-of-business-jaipur.com/
 Taiwan Expo by taitra

About:
Founded in 1970, TAITRA is Taiwan's foremost nonprofit trade
promoting organization. Sponsored by the government and
industry organizations, TAITRA assists enterprises to expand their
global reach. Taiwan Expo in India is the most important
platform for bringing Taiwanese and Indian corporates together.
It featured 8 dedicated pavilions. The expo also offered Taiwan
culture performance, industrial seminars and business
matchmaking.

Category: Holistic Digital Marketing of International Demand –

supplier event

Services offered:
• Branding on social media channels
• Query handling on social media channels
• Content Marketing- Blogs and Emailers
• Influencer Marketing
• Mobile app Marketing

Website URL: https://www.taiwanexpoindia.com/

 Taiwan Expo by taitra

About:
Taiwan Expo 2018 in India was the first venture by TAITRA into
India after conducting successful Business matchmaking events
in South East Asia. The event had 8 dedicated pavilions and 3
panel discussions that required a buzz on Digital platforms. The
expo also offered Taiwan culture performance, industrial
seminars and business matchmaking.

Category: Holistic Digital Marketing of International Demand –

supplier event

Services offered:
• Branding on social media channels
• Query handling on social media channels
• Content Marketing- Blogs and Emailers
• Influencer Marketing
• Mobile app Marketing

Website URL: https://www.taiwanexpoindia.com/

Ardor

About:
Ardor 2.1 is a fine-dine restaurant cum lounge in the heart of
New Delhi. It earned fame for 56 inch Khalibali/Modi thali on
digital platforms and created a flutter in the highly competitive
CP market frequented by partygoers and foodies.

Category: Holistic Digital Marketing of FnB sector brand

Services offered:
• Branding on social media channels
• Digital Marketing of Khalibali Thali
• Personal branding on Ardor 2.1 owner
• Query handling on social media channels
• Content Marketing- Blogs and Emailers
• Influencer Marketing

Website URL:
https://www.zomato.com/ncr/ardor-2-1-connaught-place-new-d
elhi
Peepal Kothi

About:
The Peepal Kothi is a unique Farm Homestay complex
nestled in the picturesque valley of the Aravally Hills, a short
distance from Gurgaon and Delhi. Peepal Kothi has found
mentions in Lonely Planet, Little Black Book and other
publishing magazines frequented by travellers and
explorers.

Category: Branding for a Luxurious Tourism property

Services offered:
• Branding on social media channels
• Search Engine Optimisation (SEO)
• Content Marketing- Blogs and Emailers
• Query handling on social media channels

Website URL:
http://www.peepalkothi.com/
 Prest Loans

About:
Prest Loans is a trade name of “Lord Krishna Financial
Services Ltd” a Non-Banking Finance Company registered
with RBI. Prest Loans provides Business loans to SME for a
small amount in a short span of time giving a thrust to
women entrepreneurs

Category: Holistic Digitial Marketing for NBFC

Services offered:
• Website Design and Development
• Website Search Engine Optimisation (SEO)
• Branding on social media channels
• Query handling on social media channels
• Lead generation through digital channels
• Coverage of events and participation in events on social
media
• Content Marketing- Blogs and Emailers

Website URL: https://prestloans.com/

Srtekbox

About:
SRTekBox develops innovative software solutions that
enable companies to improve their work productivity and
enhance their rate of growth.

Category: Holistic Digital Marketing of Software product

company

Services offered:
• Website Design and Development
• Website Search Engine Optimisation (SEO)
• Branding on social media channels
• Video content creation
• Video content marketing
• Query handling on social media channels
• Content Marketing- Blogs

Website URL:
http://srtekbox.com/
Titanic

About:
Titanic is a male grooming brand which offers an extensive
range of personal care products for men.

Category: Holistic Digital Marketing for Male Grooming and

Personal care products

Services offered:
• Website landing page design and Development
• Search Engine Optimisation (SEO)
• Branding on social media channels
• Query handling on social media channels
• Content Marketing- Blogs
• Ecommerce lead generation
• Lead generation on social media platforms

Website URL:
http://www.mytitanic.com/
Makhmal

About:
Makhmal is a premium beauty brand with an extensive
range of products for both men and women.

Category: Women’s beauty products

Services offered:
• Website landing page design and Development
• Search Engine Optimisation (SEO)
• Branding on social media channels
• Query handling on social media channels
• Content Marketing- Blogs and Emailers
• Ecommerce Lead generation
• Lead generation on social media platforms

Website URL:
https://www.makhmal.in/
Dermawear

About:
Dermawear’s shapewear collection is thoughtfully curated
especially keeping in mind the Indian body-structure and
your shaping needs.

Category: Lifestyle products

Services offered:
• Website landing page design and Development
• Search Engine Optimisation (SEO)
• Branding on social media channels
• Content Marketing- Blogs
• Query handling on social media channels
• Lead generation on Ecommerce platforms

Website URL:
https://www.dermawear.co.in/
Makeup and Beauty

About:
Makeup and Beauty is a prominent skin care & beauty tips
centric website with 18 million hits per month.

Category: Lifestyle

Services offered:
• Website landing page Design
• Search Engine Optimisation (SEO)
• Branding on social media channels

Website URL:
https://makeupandbeauty.com/
Previous Social Media Posts
• Dainik Jagran Sanskarshala
• Tapmi School of Business
• Titanic
• Makhmal
• Peepal Kothi
Dainik Jagran Sanskarshala
Tapmi School of Business
Titanic
Makhmal
Peepal Kothi
Social Media Contest
• Objectives
• Previous Contests
objectives

Spike in
engagement

Branding activity
Prest Loans Diwali Contest

Total No. of Posts: 23

Total Reach – 43,090
Total Engagement – 5,088
XXX Deo Friendship Day Contest

Total Reach – 44,655

Total Engagement – 3,067
Social Buzz Offerings
Our Offerings

Website
• Website Design
• Website Development
• Landing page for lead capturing
• Website SEO
Our Offerings

Social Media
• Social Media setup
• Social Media content planning
• Social Media positioning
• Social Media content creation
• Social Media posting
• Social Media sharing
Our Offerings

Content Marketing
• Content Marketing setup
• Content Marketing planning
• Content Marketing calendar
• Content distribution
• Engagement strategy for content
Our Offerings

Performance Marketing
• Lead generation setup
• Identify relevant platforms
• Identify the customer demography
• Identify the customer demand
• Customer Behavioral targeting
• Lead generation reporting
 Thank you
Please feel free to contact us for setting up/scaling up your Digital Marketing strategy:

Ambuj Saxena | ambuj@socialbuzz.org.in | +91 7042106011

Dheeraj Agrawal | Dheeraj@socialbuzz.org.in | +91 9999351037