MGT602 Business

Decision Analytics
Decision Making Methodologies for Sainsbury
 Introduction
Business organizations are facing different decision-
making challenges that are:
Target new market
Launching of new services & products

The Sainsbury Company is also facing these challenges

in the present time.

It is increasing the utilization of decision-making

methodologies in company operations.
 Brief of work
Sainsbury’s business processes are
affecting by present challenges that are:
Target & Lunch new products in the
market
Management of productions
It is affecting the decision-making
ability of the company.
The identification of decision-making
methodologies will perform in this work.
 Scope & Aims of Research Work
This project’s main scope and aims are
identified best decision making
methodologies for Sainsbury so that:
Best decision can be taken for an
organization
Recommend the best decision making
methodologies for a company.
New products can manufacture in an easy
manner
New customers can attract to purchase
new products.
 Research Questions of this work
The different research questions have
finalized to identify the best decision
making methodologies:
What are good decision making
methodologies?
How decision making methodologies
can be linked up with each other?
What are the recommendations (D-M
tools & techniques) for the company?
 Team Introductions
In our team, four members are working on this
research project work and all members have individual
responsibilities:
S. No. Name of Team Responsibilities
Members

1.   Kartik Rajnikant He is working as a group leader in this research project work & preparing a team
Pankhaniya project plan with all the members of the research project team.

1.   Romana Parveen He is collecting the information regarding the decision-making tools and team
dynamics theories with the help of different literature reviews.

1.   Akashkumar He is gathering the details regarding best decision-making tools and techniques for
Kamleshkumar Patel team.

1.   Teja Ranga He is analyzing all the gathered information and recommending the best decision-
making methodologies for Sainsbury business organization.
Sainsbury Company’s Information
Sainsbury is situated in Holborn
Circus city, London.
Lunching new homemade food
products
Targeting new generation and old
aged members
Sainsbury is facing different decision-
making challenges that are:
Target new market
Launching of new services & products
 Collection of Data
To identify the seriousness of company’s challenges,
primary & secondary methods have utilized to collect
the data such as
 Data Analytics' Use
(Decision Making Methodologies)
The different decision making
methodologies are identified to
analyst the collected information
such as:
SWOT analysis
Conjoint analysis
Brainstorming analysis
These methodologies will helpful
for a company to deal with the
company’s challenges.
 SWOT Analysis Methodology
SWOT analysis is helpful to the company’s situations
that can affect the company’s strategy.
SWOT analysis breaks the company’s situations into 4
distinct sections i.e.
Strength
Weaknesses
Opportunities
Threats
This section will help to eliminate the company’s
challenges and prepare the business plan.
 Conjoint Analysis Methodology
Conjoint analysis is a statistical
marketing analysis methodology.
It helps to gather the needs of
customers.
It helps business organization to
put a value on each feature of the
company’s products
They can analysis collected data of
the survey by using it.
Brainstorming Analysis Methodology
Brainstorming is a group
decision making methodology.
It is utilized to increase the new
solution’s range.
It is helpful to analysis gathered
information in a proper manner.
New suggestions can be
evaluated by using this analysis.
 Interpretation & Discussion of selected
data
The identified decision making methodologies can utilize to
resolve the Sainsbury’s issues and challenges in such a manner:
First, identify customer’s expectations by using conjoint analysis.
Then, identify the company’s strengths, weaknesses, threats, &
opportunities on the basis company’s processes and customer
expectations.
For that purpose, utilize a SWOT analysis
In last, analysis all the collected information and do discussion to
find the best solutions
Then, the final best solutions by polling in brainstorming
analysis.
 Conclusion & Recommendations
Decision making methodologies play a significant role
in the business organization.
A business organization can easily resolve their
challenges in a very easy manner.
Recommendations
Sainsbury can utilize different decision making
methodologies to resolve the company’s issues such as:
SWOT analysis
Conjoint analysis
Brainstorming analysis
 References
Bull, J., Jobstvogt, N., Böhnke-Henrichs, A., Mascarenhas, A., Sitas, N., &
Baulcomb, C. et al. (2016). Strengths, Weaknesses, Opportunities and Threats: A
SWOT analysis of the ecosystem services framework. Ecosystem Services, 17, 99-
111. doi: 10.1016/j.ecoser.2015.11.012
Daneshkhu, S. (2018). Consumer goods: big brands battle with the ‘little guys’ |
Financial Times. Retrieved 2 January 2020, from
https://www.ft.com/content/4aa58b22-1a81-11e8-aaca-4574d7dabfb6
Derrick, L., Sullivan, L., & McGee, E. (2019). 6 Group Decision Making
Techniques Your Team Needs Now. Retrieved 2 January 2020, from
https://blog.teamweek.com/2018/09/6-group-decision-making-techniques-
your-team-needs-now/
Kuijpers, D., Simmons, V., & van Wamelen, J. (2019). Reviving grocery retail: Six
imperatives. Retrieved 2 January 2020, from
https://www.mckinsey.com/industries/retail/our-insights/reviving-grocery-
retail-six-imperatives