CREATIVITY PRESENTATION ON

APPLE
GROUP MEMBERS
• Ashok anchan 61
• Merlyn coelho 65
• Jancyrani nadar 85
• Olson preirara 89
• Swati shetty 96
Sir Isaac Newton

Sir Steve Jobs

 Introduction
 Apple Computer, Inc. since January 3, 1977 (founded on April 1,
1976) & now Apple Inc. since January 9, 2007 is an American
multinational corporation that designs and markets consumer
electronics, computer software, and personal computers.

 The company's best-known products include the Macintosh line

of computers, the iPod, the iPhone and the iPad.

 Its software includes the OS X & iOS operating system; the iTunes

media browser; the iLife & iWork creativity and production suites.

 Apple is the world’s third-largest mobile phone maker after

Samsung & Nokia.
 
 As of September 2012, the company operates 382
retail stores in 13 countries, and an online store where
hardware and software products are sold.
 Fortune magazine named Apple the most admired
company in the United States in 2008, and in the world
from 2008 to 2012.
 It is the 
largest publicly-traded corporation in the world by ma
rket capitalization
, with an estimated value of US$626 billion as of
September 2012.
 It is furthermore the largest technology company in
the world by revenue and profit, earning more than
Google and Microsoft combined.
 Source:
"Apple's $46 billion sales set new tech record". CNN.
 VISION
“Man is the creator of change in this world. As such he
should be above systems and structures, and not
subordinate to them.”

MISSION

“The Company is committed to bringing the best

personal computing, portable digital music and mobile
communication experience to students, educators,
creative professionals, businesses, government agencies,
and consumers through its innovative hardware,
software, peripherals, services, and Internet offerings.”
Sir Steve Job’s thinking about Innovation…

“Innovation comes from saying no to 1,000 things to

make sure we don’t get on the wrong track or try to
do too much.”
- Sir Steve Jobs

“Innovation distinguishes between a leader & a

follower”
- Sir Steve Jobs
 iTunes
In January 2001, just as the third-generation iPod was
released, Apple launched its online music store iTunes
 with 200,000 songs.
As of September 2012, the iTunes Store possesses 400
million active user accounts.
Before iTunes, music executives had failed to be
convinced about the success of an online music market.
But coupled with Apple's hugely-successful iPod
immediate success selling one million songs in its first
week
by December it had sold 25 million songs. Till date
iTune song downloads hit more than 15 billion.
several updates of iTunes, the most significant being
the introduction of film purchase and rentals in 2008.
 iPod
In October 2001 the face of the music industry was
changed forever with the launch of a small palm-
sized gadget called "the iPod".
The rectangular-shaped portable music device
had a central-scroll wheel on the front and a small
window for song selection. It could be charged
with a "docking station" and songs could be
loaded directly onto the music player from a
computer.
There had been digital music players before, but
the fresh look and simplistic usability put the
Apple player in a class of its own among portable
music devises.
Apple reported that total number of iPods sold
worldwide was more than 400 million.
 iPhone
The first iPhone was released in January 2007 to a
huge fanfare. The phone catapulted Apple ahead
of its smartphone rivals with its multi-touch
screen. A year later the iPhone 3G was released
and the App Store was launched.

In July this year App Store downloads hit 15

billion with the company

To date Apple have sold 25 million iPhones

around the world. The telephone is still gaining
popularity with avid Blackberry-user Barack
Obama, the US president, even suggesting he may
switch to the iPhone.
 iPad
The iPad - a Mac/ iPhone hybrid - was released
in 2010. Although still in its relatively early
years, the iPad has been a great success;
maintaining its market presence where other
tablet computers have faltered.
The availability of Apps on the device has been
a particular success with many newspapers and
magazines having launched versions of their
publications for the device. The portable tablet
is currently teetering on revolutionizing the
publishing industry.
To date there have been two iPad versions with
30 million units sold worldwide.
 Mac
In front of thousands of laughing delegates, a
tuxedo-clad Steve Jobs unveiled 
the first Macintosh computer in January 1984.
It started as a small white box in a bag and
evolved into the waffer-thin machine it is
today.
A year later he was interviewed in Playboy
explaining "something called a mouse".
The Mac evolved into two main types of Apple
computer; the iMac and MacBook. There are
now nearly 60 million Mac users around the
world.
 Apple Strategy
Making markets vs addressing markets

Vertical integration

Differentiated business models

The cool factor

Entering markets after they have developed

 the world’s most innovative companies

• APPLE
• TWITTER
• FACEBOOK
• NISSAN
• GROUPON
• GOOGLE
• DRAWING INFORMATION INDUSTRY
• NETFLIX
• ZYNGA
• EPOCRATES
 World’s most reputed IT companies

• Apple

• Google

• Microsoft
 Since the year 2000 Apple has shown
strong results

 In 2000 Microsoft’s share cost 119.94 $ & it’s market capital was 51000
Cr $
where as Apple’s share cost was 8.19 $ & market capital was 480 Cr $.
 And the trend continues
In 2012
Revenue of $35.0 billion and quarterly net profit of $8.8 billion.
26.0 million iPhones have been sold, representing 28 percent unit
growth over the year-ago quarter.

Apple sold 17.0 million iPads during the quarter, an 84 percent

unit increase over the year-ago quarter

The Company sold 4.0 million Macs during the quarter, a two
percent unit increase over the year-ago quarter.
Apple sold 6.8 million iPods

In 2000: $4.8b In 2012: $591b

The Company manages it business on a geographic basis. The operating
segments consist of Americas, Europe, Japan, and Retail through products
iPhone, iPad, iTunes, iPod & Mac.
 Apple Innovation Takeaways

• Build Products that are cool, intuitive, simple to use and provide the most
amazing experience.
• Take calculated risks and boldly enter new markets. E.g. iPod, iPhone
• Change the playing field by creating new business models. E.g. iTunes
• Capture the changing landscape and ecosystem of the markets and buyers.
• Grow the market share with buyers as they grow and their needs grow
kids, teenagers, young adults, adults, parents....
• Provide multiple products / touch points to buyers so they can buy and
subscribe to more products all glued through iTunes.
• Creativity begins with asking questions…
• Innovation happens when you find answers…
• No questions, no answer to More questions, better answer.
 Because Apple thinks Different from others…

Apple’s innovation culture

• Do what you love.

• Put a dent in the universe.
• Kick-start your brain.
• Sell dreams, not products.
• Say no to 1,000 things.
• Create insanely different experiences.
• Master the message.
 Critical Appraisal
STRENGTH

 well recognized, product differentiation uniquie design , easy

to use products.
 4th largest player in the global mobile phone market.
 Strong brand image, brand stability, high brand loyalty.
 Robust financial performance.
 Focused R&D driving innovation holds 5% market share in
mobile phone market.
 18.5% market share of global smartphone market.
 Complete hardware/software package.
 WEAKNESS
 one big complaint that

 bluetooth headphones is highly powered

 it require charging

 battery dies & sound makes

 New innovations done by
apple

Last 2 years both consumers and manufacturers embraced wireless

products.

According to data from research firm npd, first six months of 2016,
bluetooth headphone sales (in terms of dollars)surpassed those of wired
headphones .

For the first time, sales prices also came down by 5 %.

It contributed 65% of share in the market.

While bluetooth sound quality still doesn't quite measure up to that of A

wired headphone, bluetooth headphones are becoming more reliable,
with easier set up and fewer dropouts.

 In short, wireless headphones are the future.

 MAJOR COMPETITORS

Products Competitors
• Pc • IBM, Dell, Acer, HP,
Lenovo
• I pod services • Samsung, Scandisk,
Creative, Microsoft,
• Iphone services • Samsung, google,
Motorola
• Ipad • Amazon’s kindle, Dell, HP,
samsung
• Microsoft windows,
• Operating system
Android OS, Linux
 Conclusion
 For 35 years Apple has been a trend-
sett company able to foresee the future of
domestic computer and consumer
electronics.

 It will probably continue during the

next decades, because their strength is the
innovation.

 They know, how to ‘think different’.

Apple, go on innovating…
‘Think Different’

Apple Inc.
Thank You…!!!