Oraan Growth Project

“SUPER WOMEN PAKISTAN

(OFFICIAL) GROUP”

I select Facebook community’s group “Super Women Pakistan (Official) for

this research project because mostly ROSCAs are predominantly composed of
women. In SWP, total 35,000 women are added some are doing job, some are
entrepreneurs, or some are housewife.
I collect data through google form questionnaire survey and I received total 121
responses just in 12 hours from SWP group.

 This survey contains data

of 96.6% women.
 According to this survey, 87.6% people are aware about committee system and
rest of 12.4% are not familiar with committee system concept.
 According to this survey, results are positive almost 54.6% people participate
every month in committees.
 According to this survey, almost 57% people participate in committees for future
savings.
 According to this survey, 66.9% people have bank accounts and rest of 33.1% are
unbanked.
How do banks market/sell investment products?

Banks sell investment products by offering

complete information like how much loss you
will bear or how much profit you will gain about
the investment product and the way in
which these specific products can help clients to
meet their investment goals.
What are the challenges banks face in selling
investment product?
Following are the reasons that mostly banks face in selling investment product.

 Fear of Loss
 Maximizing Client Profitability
 Regulations
 Technological Risk
 Higher Capital Charges
 The emergence of Fintech companies creates a disruptive marketplace
 Cyber Security
All men, women and young adults need
the knowledge and skills to make informed
financial decisions throughout their lives.
The best way to address this need is to
provide our community or people with the
basic tools of financial literacy. This
includes managing their money, controlling
spending, investing for the future,
protecting assets, and maintaining good
credit.
I would recommend basic financial literacy
is the only solution. So, that people can
take control of their financial future by
themselves.
 Strategies to Promote Financial Literacy
 We can conduct live sessions in those communities where we can teach people that
why one should invest?, Why save? What is the difference between saving and
investment, and How you can achieve your financial goals?

 We can conduct financial literacy awareness campaign in slum areas as well

 We can start some short courses for financial literacy.

 We can promote financial literacy through videos via Facebook, Instagram and YouTube
Channel.
THANK YOU!!

BY MAIRA ASIF